Performance advertising pioneer minimob takes the lead in accepting cryptocurrency to facilitate users who might wish to pay for their mobile advertising campaigns using Bitcoins or many other virtual currencies. Publishers and developers working in the smartphone-driven mobile app [...]
IN THINKING about the past year in the mobile advertising industry and its impact on the App Ecosystem, I'm struck by how massively positive the data has proven to be. More especially, since some ‘experts’ have thrown out statements [...]
Sometimes, it is nice to pause and reflect on events that you have attended, and perhaps think more deeply about the impact certain innovations (in this case) within the game industry, might be having on us all. Yet, [...]
It was a propitious return visit to Beijing, and the sprawling Chinese National Convention Centre (CNCC) for Minimob — having originally launched its marketing platform for developers there at GMIC in 2013. Yet, how much has changed, both [...]
ONE OF THE best things about working in the dynamic and burgeoning mobile advertising industry, is that you get to stand right by the furnace ovens of App Install commerce which are now driving a revenue boom for [...]
The mobile advertising industry continues to evolve at rapid pace — even as we close out 2014; it reflects the relentless pursuit of revenue that publishers and developers need; in order to fire their passion, or sustain their [...]
It’s been slightly more than a year since the official launch of Minimob, and we’ve been humbled by the success of the SDK (with 250 million downloads) and the increasing support from developers (all 3,200 of you) located [...]
I recently had the pleasure of speaking about Minimob to a large crowd of enthusiastic developers, animators and even film producers at the IPCC 2014 (Intellectual Property Creative Contest) event held in Kuala Lumpur, Malaysia – and it [...]
It’s fair to say that InternetQ does get around a bit when it comes to trade shows, and this year has been no different! Following its highly successful presence at the mother of all mobile conferences, the GSMA’s [...]
It’s an interesting time to assess the ‘white hot’ landscape for mobile advertising campaign management approaches – and ponder exactly where the balance might lie between campaign ‘automation’ and professionally managed services. […]
