Best Apps To Use During The Coronavirus Outbreak

2020-04-20T16:36:53+03:00April 13th, 2020|Articles, Best-practices, Case-studies, Home, How-to, Market-insights|

A few weeks ago, the phrase "social distancing" didn't mean much to people. These days, you hear it frequently. It's all about flattening the curve by physically staying away from other people in the wake of the novel [...]

How can Covid-19 Affect Your Digital Business?

2020-04-20T16:35:02+03:00March 26th, 2020|Articles, Best-practices, Home, How-to, Market-insights|

By now, you would have heard about COVID-19. For the first time in history, the world has seen a pandemic that has affected literally every corner of the globe. The sad reality is that it is spreading quickly, [...]

Leveraging The Power of Mobile App Retargeting

2020-03-04T11:52:47+03:00March 4th, 2020|Articles, Best-practices, Home, How-to, Market-insights|

Have you ever found yourself download an app for a specific reason, maybe because you saw an ad, an offer, or a had a use in mind that drove the download but only ended up using it once [...]

Affiliates to Partners – The Evolution of Marketing

2020-02-12T12:05:20+03:00February 12th, 2020|Articles, Best-practices, Home, How-to, Market-insights|

After the Affiliate Summit West 2020, Impact published an article that brought a very important subject discussed into light – Affiliate Marketing. Affiliate Marketing is not strange to marketers of the 21st century. In fact, this has been [...]

App Marketing in 2020: Acquisition vs. Retention

2020-01-22T04:10:24+03:00January 22nd, 2020|Articles, Best-practices, Home, How-to, Market-insights|

Hello fellow app marketers, look! We have made it. It is 2020, not just another year, but a new decade that unfolds. The last 10 years have been remarkable for app marketing, with 2019 setting some precedence to [...]

Mobile Marketing Tips for This Holiday Season

2019-12-23T13:50:25+03:00December 23rd, 2019|Articles, Best-practices, Home, How-to, Market-insights|

It is the most wonderful time of the year. Yes! The holiday season has officially started. For us marketers, it means it is time to roll up our sleeves! The holiday season is that time of the year [...]

The Ultimate Guide to Mobile Marketing for Beginners

2019-12-02T10:03:00+03:00December 2nd, 2019|Articles, Best-practices, Home, How-to, Market-insights|

Hey, you! Yes, you. When was the last you used your phone? An hour ago, 30 minutes ago, 5 minutes ago, or 1 minute ago? Or are you on your phone right now?! We look around us today [...]

In-app ads run across a wider range of app categories increase conversions

2019-05-29T20:15:15+03:00April 3rd, 2019|Articles, Market-insights|

According to Adobe, smartphones accounted for the majority of digital shopping traffic during the 2018 holiday season with 51% of mCommerce visits from mobile versus 49% on desktop and tablets. Now, research by programmatic mobile bidding platform Appreciate, has [...]

72% of marketers favour credible editorial when looking for media ad partners @ The Drum

2019-05-29T20:22:31+03:00January 10th, 2019|Articles, Case-studies|

  Credible editorial is the most important factor marketers are looking for in a media partner, according to research from the World Media Group. The organisation ran an online survey from 5 November to 5 December, which comprised [...]