Is it summer already? Just a few months ago, the whole world came to a standstill when the pandemic hit. Most people were behind closed doors, keeping safe and minimizing the spread of COVID-19. After months of uncertainty amid [...]
A few weeks ago, the phrase "social distancing" didn't mean much to people. These days, you hear it frequently. It's all about flattening the curve by physically staying away from other people in the wake of the novel [...]
We prove the ways to deliver success. Check how post-install events by minimob helped two app developers from different verticals to achieve great results by creating the strategy, boosting the conversions and increasing the engagement!
Credible editorial is the most important factor marketers are looking for in a media partner, according to research from the World Media Group. The organisation ran an online survey from 5 November to 5 December, which comprised [...]
The majority of brands (77%) have now asked their agencies to invest in in-app inventory according to a survey by tech company Fyber among ad agencies and brands. Both UK agencies and advertisers are now spending the [...]
App installations appear to be picking up as smartphone users now have double the number of apps installed than they did in the previous year. According to data from financial services firm Synchrony, the average user installed four [...]
ONE OF THE best things about working in the dynamic and burgeoning mobile advertising industry, is that you get to stand right by the furnace ovens of App Install commerce which are now driving a revenue boom for [...]
