The Ultimate Guide to Mobile Marketing for Beginners
Hey, you! Yes, you. When was the last you used your phone? An hour ago, 30 minutes ago, 5 minutes ago, or 1 minute ago? Or are you on your phone right now?! We look around us today [...]
User Acquisition (UA): Tips and tricks
Do you have the plan, the team and the dream for a digital innovation? You are probably missing something if you can’t achieve what you aimed for and that may be on UA. Get your head in the [...]
In-app ads run across a wider range of app categories increase conversions
According to Adobe, smartphones accounted for the majority of digital shopping traffic during the 2018 holiday season with 51% of mCommerce visits from mobile versus 49% on desktop and tablets. Now, research by programmatic mobile bidding platform Appreciate, has [...]
72% of marketers favour credible editorial when looking for media ad partners @ The Drum
Credible editorial is the most important factor marketers are looking for in a media partner, according to research from the World Media Group. The organisation ran an online survey from 5 November to 5 December, which comprised [...]
Brands and agencies are investing more in in-app advertising @ Business of Apps
The majority of brands (77%) have now asked their agencies to invest in in-app inventory according to a survey by tech company Fyber among ad agencies and brands. Both UK agencies and advertisers are now spending the [...]
App marketers are only slowly adopting in-app header bidding technologies despite proven advantages @ Business of Apps
Just 31% of app marketers are utilizing in-app header bidding solutions, whilst the majority (57%) is still using waterfall-based systems where ad opportunities are presented to advertisers in sequential order. However, waterfalls tend to come with a [...]
Setting up in Singapore: why you should choose the city state for your APAC base @ The Drum
We find out why creative businesses are choosing to set up base in Singapore, and about the challenges being mounted by Asia’s other creative hubs. The Asia Pacific market promises the advertising and media industry some of the strongest [...]
Consumers are now using twice as many retail apps as they did a year ago @ Business of Apps
App installations appear to be picking up as smartphone users now have double the number of apps installed than they did in the previous year. According to data from financial services firm Synchrony, the average user installed four [...]
Does Your Business Need a Digital Transformation? @ Entrepreneur
For several years, digital innovator Maurice Freedman and his team had been developing a practice to help companies find an efficient way to transform their business, building a proven model for commercializing innovation. Here, Freedman breaks down the process [...]
Advertising generates more than half of revenue sources for mobile app developers @ The Drum
With 55% of total mobile publisher revenue generated from ads, app developers are increasingly looking to continued growth in mobile publisher revenue. The report looked at top mobile game developers (90%), with a minority making non-gaming apps (18%) who were [...]