Headlines grow big as App installs bring in Cash. To say their might be a Gold Rush underway, would be a mild understatement, given the massive spotlight suddenly turned onto mobile app installs and game-driven advertising [...]
Earnings per day and per source (CPAI, CPC) can easily be seen from the “Balance” page. What is not so easy though is identifying where the opportunities for more revenue are. As a first step, we have added [...]
The Social Networking world we inhabit minute-by-minute appears to be a little confused at present, for example displaying its Yin-Yang relationship with the topic of Push Notifications. Certainly if twitter is anything to go by, a quick search [...]
THEY SAY there are two sides to every story and true enough, it look’s like there are some different plot lines developing in the fast-evolving world of “push notifications”. Now, as illustrious a journal as the Harvard Business [...]
It came as a bit of a shock, but the more I looked into Mobile Advertising, the more things didn’t seem to add-up right? Especially in terms of effectiveness and the often astonishing figures being bandied about by [...]
