Minimob exhibits & sponsors @POCKET GAMER Connects Helsinki, Finland

2019-09-27T17:30:52+03:00September 27th, 2019|Announcements, Best-practices, Events, Home, Market-insights|

Minimob is a Gold Sponsor in Pocket Gamer Connects Helsinki, Finland on the 1st & 2nd of October. As part of the sponsorship, Senior Account Manager, Stefania Thanou will be talking on the second day at 10.00am. If [...]

Google+ social network closes for the public, will remain open for businesses @ Business of Apps

2019-05-29T20:26:18+03:00October 9th, 2018|Best-practices, Integrations, Market-insights|

  Google’s failed Facebook challenger, Google+, has been closed to the public after a security bug left user data open to hackers; but Google will revamp the service for businesses. Google says around 500,000 users were affected by [...]

App marketers are only slowly adopting in-app header bidding technologies despite proven advantages @ Business of Apps

2019-05-29T20:27:21+03:00October 5th, 2018|Articles, Best-practices, Market-insights|

  Just 31% of app marketers are utilizing in-app header bidding solutions, whilst the majority (57%) is still using waterfall-based systems where ad opportunities are presented to advertisers in sequential order. However, waterfalls tend to come with a [...]