The majority of brands (77%) have now asked their agencies to invest in in-app inventory according to a survey by tech company Fyber among ad agencies and brands. Both UK agencies and advertisers are now spending the [...]
Google’s failed Facebook challenger, Google+, has been closed to the public after a security bug left user data open to hackers; but Google will revamp the service for businesses. Google says around 500,000 users were affected by [...]
Just 31% of app marketers are utilizing in-app header bidding solutions, whilst the majority (57%) is still using waterfall-based systems where ad opportunities are presented to advertisers in sequential order. However, waterfalls tend to come with a [...]
We find out why creative businesses are choosing to set up base in Singapore, and about the challenges being mounted by Asia’s other creative hubs. The Asia Pacific market promises the advertising and media industry some of the strongest [...]
App installations appear to be picking up as smartphone users now have double the number of apps installed than they did in the previous year. According to data from financial services firm Synchrony, the average user installed four [...]
IN THINKING about the past year in the mobile advertising industry and its impact on the App Ecosystem, I'm struck by how massively positive the data has proven to be. More especially, since some ‘experts’ have thrown out statements [...]
Sometimes, it is nice to pause and reflect on events that you have attended, and perhaps think more deeply about the impact certain innovations (in this case) within the game industry, might be having on us all. Yet, [...]
ONE OF THE best things about working in the dynamic and burgeoning mobile advertising industry, is that you get to stand right by the furnace ovens of App Install commerce which are now driving a revenue boom for [...]
The mobile advertising industry continues to evolve at rapid pace — even as we close out 2014; it reflects the relentless pursuit of revenue that publishers and developers need; in order to fire their passion, or sustain their [...]
I recently had the pleasure of speaking about Minimob to a large crowd of enthusiastic developers, animators and even film producers at the IPCC 2014 (Intellectual Property Creative Contest) event held in Kuala Lumpur, Malaysia – and it [...]
