Brands and agencies are investing more in in-app advertising @ Business of Apps

2019-05-29T20:28:47+03:00October 24th, 2018|Articles, Case-studies, Market-insights|

  The majority of brands (77%) have now asked their agencies to invest in in-app inventory according to a survey by tech company Fyber among ad agencies and brands. Both UK agencies and advertisers are now spending the [...]

Google+ social network closes for the public, will remain open for businesses @ Business of Apps

2019-05-29T20:26:18+03:00October 9th, 2018|Best-practices, Integrations, Market-insights|

  Google’s failed Facebook challenger, Google+, has been closed to the public after a security bug left user data open to hackers; but Google will revamp the service for businesses. Google says around 500,000 users were affected by [...]

App marketers are only slowly adopting in-app header bidding technologies despite proven advantages @ Business of Apps

2019-05-29T20:27:21+03:00October 5th, 2018|Articles, Best-practices, Market-insights|

  Just 31% of app marketers are utilizing in-app header bidding solutions, whilst the majority (57%) is still using waterfall-based systems where ad opportunities are presented to advertisers in sequential order. However, waterfalls tend to come with a [...]

Setting up in Singapore: why you should choose the city state for your APAC base @ The Drum

2019-05-29T20:32:25+03:00October 4th, 2018|Articles, Market-insights|

We find out why creative businesses are choosing to set up base in Singapore, and about the challenges being mounted by Asia’s other creative hubs. The Asia Pacific market promises the advertising and media industry some of the strongest [...]

Consumers are now using twice as many retail apps as they did a year ago @ Business of Apps

2019-05-30T12:35:21+03:00October 3rd, 2018|Articles, Case-studies, Market-insights|

  App installations appear to be picking up as smartphone users now have double the number of apps installed than they did in the previous year. According to data from financial services firm Synchrony, the average user installed four [...]

Instant Coffee, Noodles & Apps: going back to the bright future for 2017.

2019-05-30T16:14:13+03:00January 19th, 2017|Market-insights, Uncategorized|

IN THINKING about the past year in the mobile advertising industry and its impact on the App Ecosystem, I'm struck by how massively positive the data has proven to be. More especially, since some ‘experts’ have thrown out statements [...]

A booming year, but hey, many more gifts are coming down the Chimney!

2019-05-30T16:41:55+03:00November 28th, 2014|Market-insights|

The mobile advertising industry continues to evolve at rapid pace — even as we close out 2014; it reflects the relentless pursuit of revenue that publishers and developers need; in order to fire their passion, or sustain their [...]