User Acquisition (UA): Tips and tricks
Do you have the plan, the team and the dream for a digital innovation? You are probably missing something if you can’t achieve what you aimed for and that may be on UA. Get your head in the [...]
In-app ads run across a wider range of app categories increase conversions
According to Adobe, smartphones accounted for the majority of digital shopping traffic during the 2018 holiday season with 51% of mCommerce visits from mobile versus 49% on desktop and tablets. Now, research by programmatic mobile bidding platform Appreciate, has [...]
Brands and agencies are investing more in in-app advertising @ Business of Apps
The majority of brands (77%) have now asked their agencies to invest in in-app inventory according to a survey by tech company Fyber among ad agencies and brands. Both UK agencies and advertisers are now spending the [...]
Google+ social network closes for the public, will remain open for businesses @ Business of Apps
Google’s failed Facebook challenger, Google+, has been closed to the public after a security bug left user data open to hackers; but Google will revamp the service for businesses. Google says around 500,000 users were affected by [...]
App marketers are only slowly adopting in-app header bidding technologies despite proven advantages @ Business of Apps
Just 31% of app marketers are utilizing in-app header bidding solutions, whilst the majority (57%) is still using waterfall-based systems where ad opportunities are presented to advertisers in sequential order. However, waterfalls tend to come with a [...]
Setting up in Singapore: why you should choose the city state for your APAC base @ The Drum
We find out why creative businesses are choosing to set up base in Singapore, and about the challenges being mounted by Asia’s other creative hubs. The Asia Pacific market promises the advertising and media industry some of the strongest [...]
Consumers are now using twice as many retail apps as they did a year ago @ Business of Apps
App installations appear to be picking up as smartphone users now have double the number of apps installed than they did in the previous year. According to data from financial services firm Synchrony, the average user installed four [...]
Instant Coffee, Noodles & Apps: going back to the bright future for 2017.
IN THINKING about the past year in the mobile advertising industry and its impact on the App Ecosystem, I'm struck by how massively positive the data has proven to be. More especially, since some ‘experts’ have thrown out statements [...]
Massive Multiplayer Mobile Madness? Roger that!
Sometimes, it is nice to pause and reflect on events that you have attended, and perhaps think more deeply about the impact certain innovations (in this case) within the game industry, might be having on us all. Yet, [...]
Roll up! roll up! Get the freshest offers here!
ONE OF THE best things about working in the dynamic and burgeoning mobile advertising industry, is that you get to stand right by the furnace ovens of App Install commerce which are now driving a revenue boom for [...]