Tag Archives: conversions

In-app ads run across a wider range of app categories increase conversions

According to Adobe, smartphones accounted for the majority of digital shopping traffic during the 2018 holiday season with 51% of mCommerce visits from mobile versus 49% on desktop and tablets.

Now, research by programmatic mobile bidding platform Appreciate, has found that advertisers who ran multiple in-app ads across a wider range of app publishers noted a higher number of conversions.

Indeed, campaigns across five to seven app categories generated 45% higher engagement rates than those in one to four app categories.

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minimob joins Casual Connect Tel Aviv

Creating beautiful and fun games takes great talent, extensive experience and sufficient resources. Effectively promoting them on mobile devices requires an ad platform that delivers great results: minimob.

Game developers, regardless of size and years in the market, want to drive quality users into their mobile games, convert them into paying users and keep them engaged.

minimob joined Casual Connect in Tel Aviv to showcase how indies and big gaming companies can best utilize the platform’s self-serve interface to achieve their ad targets.

CasualConnect_TelAviv_2016_blog_550pxIf you missed the chance to meet with our team, email us at events@minimob.com We’d be happy to address any questions and get a new partnership started.