Minimob attends @ POCKET GAMER Connects & POCKET GAMER Mobile Games Awards, London UK

2019-05-29T20:21:46+03:00January 14th, 2019|Announcements, Events|

Pocket Gamer Connects in London, UK  and Pocket Gamer Mobile Games Awards on the 21st, 22nd and 23rd of January brings together representatives of key players from across the ecosystem – the marketplaces, the triple-A publishers, the indie developers, [...]

Minimob attends @ Affiliate Summit West, Las Vegas

2019-05-29T20:23:06+03:00December 11th, 2018|Announcements, Events|

More than 6.000 high-level decision makers will gather at Paris, Las Vegas on 6th, 7th and 8th of January for the performance marketing industry's premier global event  Affiliate Summit West 2019 and they are comprised of online publishers, [...]

Reminder; Minimob exhibits @ Madrid Mobile Summits, Spain

2019-05-30T11:42:50+03:00November 9th, 2018|Announcements, Events, Reminders|

Spain and Mobile go side by side, as Spain is one of the most significant players in Europe concerning mobile, with the number of growing mobile and mobile advertising companies to be rising. The home of all the [...]

App marketers are only slowly adopting in-app header bidding technologies despite proven advantages @ Business of Apps

2019-05-29T20:27:21+03:00October 5th, 2018|Articles, Best-practices, Market-insights|

  Just 31% of app marketers are utilizing in-app header bidding solutions, whilst the majority (57%) is still using waterfall-based systems where ad opportunities are presented to advertisers in sequential order. However, waterfalls tend to come with a [...]