Category Archives: announcements

What the Hack? The rise of fast money for smart code!

I recently had the pleasure of speaking about Minimob to a large crowd of enthusiastic developers, animators and even film producers at the IPCC 2014 (Intellectual Property Creative Contest) event held in Kuala Lumpur, Malaysia – and it got me thinking about prize ‘hacking’ as an emerging force in code creation and IP commercialization. READ MORE

Events diary: Let the Games begin!

It’s fair to say that InternetQ does get around a bit when it comes to trade shows, and this year has been no different!

Following its highly successful presence at the mother of all mobile conferences, the GSMA’s Mobile World Congress, InternetQ strongly promoted Minimob at ad:tech in Singapore, generating business leads and attracting a new group of direct advertisers to the platform. READ MORE

SDK update: support for the Google Advertiser ID

As you may already know, Google has announced that starting 1 August 2014 use of the Advertising ID will be mandatory for any advertising purposes in all updates and new apps distributed through Google Play. Detailed information can be found in the Advertising ID page.

An updated version of the Minimob SDK in compliance with this requirement is already available. Make sure to integrate the updated SDK in any new apps and updates you are about to submit to Google Play after August 1.

For any questions or concerns, please contact Minimob Support.

Profiting from CPI campaigns

The Cost-per-Install (CPI) model is gaining ground as advertisers (developers, ad agencies, etc.) increasingly embrace it to promote mobile apps. Under this model, advertisers will pay a fixed amount only after a user has downloaded and opened the application. Cost certainty and passing on the burden of campaign optimization to the advertising networks drive the model’s increasing popularity. READ MORE

APPquisition: Mixing it up with Minimob at MoMo Singapore

It is fair to say that buzz-words in our business come-and-go, however I do like this one, because it’s something I have co-opted for an upcoming MobileMonday event in Singapore to summarize something really important, namely, the huge shift towards the commercial acquisition of users by App Install advertising. READ MORE

Google Swipes the Headlines in Developer Conference Battle!

For developers, it’s always worth thumbing-through major announcements, trends and more especially, the particular media feedback generated from those big Stateside developer conferences; namely Apple’s WWDC and Google’s IO — which has just been held at the iconic Moscone West Convention Center in San Francisco (June 25–26). READ MORE

Introducing payments through PayPal

TPaypal_Logohe option to have PayPal as the preferred method of receiving payments has been added to Minimob. This is something many developers were asking for and we are happy to deliver on that front. Payments through PayPal are currently supported for amounts between 100 and 500 USD.

Striving to improve the user experience and facilitate the payment request process, we have now added the ability to directly request a payment through the platform. Clicking on the “Manage Payments” button (“Balance” page), developers can view a history of past payments, request a new payment or cancel a pending one.

Capping impressions and clicks

An increasing number of developers are taking advantage of the free tools provided by Minimob to create their own campaigns and effectively utilize the ad inventory of their apps. By running targeted campaigns developers can not only promote their other offerings, but can also act as advertising agents and deliver ads from third parties. READ MORE

Follow the money

Earnings per day and per source (CPAI, CPC) can easily be seen from the “Balance” page. What is not so easy though is identifying where the opportunities for more revenue are. As a first step, we have added a new feature that will allow developers to see the best performing markets and channels system-wise and enable them focus their efforts in areas that promise a better payout. READ MORE

This just in: banner ads come to Minimob

Banners have been around from the very beginning and continue to be one of the most used ad formats in mobile advertising. This was definitely something missing in Minimob and we are now happy to introduce banner ads in two forms: fixed-position and interstitial. Integrating any or both forms in an app is easy, provided that the latest SDK (version 2.05) is used. READ MORE