Minecraft

Massive Multiplayer Mobile Madness? Roger that!

Sometimes, it is nice to pause and reflect on events that you have attended, and perhaps think more deeply about the impact certain innovations (in this case) within the game industry, might be having on us all. Yet, there was none of that in Shanghai, infact reliving the event leaves me with only one mental state; that of being smashed over the head with a virtual sledgehammer, like a scene from ‘Who Framed Roger Rabbit.’
In all my years of attending conferences, I have rarely seen the kind of consumer fervour witnessed at the Shanghai New International Expo Centre (SNIEC). The facility itself covers some 300,000 square meters of indoor and outdoor exhibition space, which is spread across 17 exhibition halls. It actually took me two hours to walk from one end of the show to the other. But believe me, it’s worth the wander!
ChinaJoy‘ is short-form for the China Digital Entertainment Expo & Conference and it showcases online and mobile games, hardware products (related to entertainment) and is effectively ‘split’ between consumers and trade visitors.
Each hall opened up a vast treasure trove of giant gaming brand names and their respective crazy character live shows — that focused the mind on the plain fact that the Chinese game companies have a truly massive scale, the likes of which some Western markets might find it hard to comprehend. The China ‘stands’ themselves which dominated the landscape, arose more like mini villages, but were often (not surprisingly) way bigger than their Western counterparts.
This year, according to Official Data just released, the number of ChinaJoy visitors reached 325,452, which exceeds the levels recorded in 2015 (272,900 attendees) an increase of nearly 20 percent! During the exhibition, game companies aggressively showcased more than 400 game products, in which over 50 games were ‘first release’, and importantly, half of those were VR games. On the biggest day, in terms of consumers, Saturday (30th July) hit an incredible 108,000 visitors including nearly 80,000 members of the general (fee paying) public.
As I walked, somewhat agog, through the packed crowds, hall after hall of entertainment unfolded – many bedecked with TV and movie stars, plus hosts of local celebrities – as well as immense multi-screened theatre stages, along with specially constructed e-sports arenas, all of which wonderfully assaulted the senses. Indeed NikoPartners (a provider of market intelligence covering the games industry in Asia) wryly commented: “Chinese gamer’s are enamored with live game platforms to watch eSports online. Some of the larger platforms took part in ChinaJoy, including Longzhu, Douyu, ACFUN, and Bilibili. There were lines of more than 300 people waiting 2 hours, just for the chance to meet a famous online anchor or commentator. Douyu reported that they had 200,000 visitors to their booth, which had 300 anchors & commentators for consumers to meet in person.”
At one point, the relative tranquility of a Minecraft ‘walk through’ on the Xbox stand that featured pagoda’s, ornate waterways, Chinese decorations and even fluttering butterflies; almost made time stand still. Just as, on the other end of the spectrum, I was left squarely transfixed by the Minecraft zombie troupe that managed to knock-out a juddering dance routine to Michael Jackson’s Thriller.
Whilst Virtual Reality was everywhere and certainly the main source of excitement for the consumers trying out different hardware, the launch of two mobile games revealed at ChinaJoy also generated some media hype; in particular the Legend of Mir, MMORPG mobile (using the new Unreal Engine 4). Plus Final Fantasy Type-0 which is a MMORPG for mobile devices, and will be released in China first later this year.
It is fair to say, that the Chinese game fan goes ‘all in’ on this one, and the number of character costumes for Cosplay is quite an entertaining sight all by itself. Something wryly noted in this Asiasmack blog when a female Cosplay character turned out to be a convincing male model! At ChinaJoy, ordinary folk can become instant camera magnets for the media (who themselves are there by the thousands each day looking for stories). But no matter, the Cosplayers stride around the auditorium simply pretending to be ‘virtually’ famous.
Attaching your mobile device to a particular VR-worthy headset may well seem overly clunky at this moment in time; but short of installing a massive 360-degree rotating rig in your house, it’s the easiest way for today’s game-playing generation to get thrust into virtual reality, and the appetite was definitely there for all to see in what was, a scorching hot Shanghai.

minimob exhibits @ Affiliate Summit East

Following a rewarding experience at ASW in Las Vegas earlier this year, minimob heads East and exhibits at the Affiliate Summit in New York to meet with affiliate marketers and advertising professionals.

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Come visit our table #707 at the Westside ballroom (5th floor) and our Exhibit Hall booth #4011 at the Broadway ballroom (6th floor) of the New York Marriott Marquis hotel.

Email us at events@minimob.com to schedule a meeting. We look forward to seeing you there.

minimob exhibits @ ChinaJoy

With over 300,000 visitors, ChinaJoy is among the world’s largest events for the digital entertainment industry. minimob exhibits at the B2B area alongside Asia’s top mobile gaming publishers and advertisers. Nǐ hǎo.

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Come visit our booth #C597 in the W2 B2B venue of the new Shanghai International Expo Center.

Email us at events@minimob.com to schedule a meeting. We look forward to seeing you there.

minimob exhibits @ Casual Connect SF

minimob exhibits at Casual Connect in San Francisco to showcase how targeted advertising and campaign optimization brings value-users to mobile gaming apps and drives revenue.

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Come visit our booth #306 at the Yerba Buena Ballroom of the San Francisco Marriott Marquis hotel.

Email us at events@minimob.com to schedule a meeting. We look forward to seeing you there.

minimob @ Performance Marketing Insights

A successful performance advertising campaign needs monitoring the right metrics, refining your targeting and keeping the momentum.

minimob’s team joins Performance Marketing Insights in Amsterdam to share hands-on experiences and practical insights with mobile marketers.

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Email us at events@minimob.com to schedule a meeting with our team. We look forward to seeing you there.

Great news for Advertisers with Bitcoin Wallets

Minimob now accepts bitcoin payments. So, if you wish to fund your campaigns using bitcoins, that’s all right with us!

Make sure you are logged in the Minimob platform and then head for the Billing menu at the Advertise dashboard. Under the New Payment section, you’ll notice that it now includes bitcoin as a payment method. To make a payment using bitcoins, just click on the bitcoin logo. At the popup that will be displayed, enter the amount you wish to transfer from your bitcoin wallet. The corresponding credits are automatically calculated (based on the current exchange rate) and displayed. To proceed, select Request Payment Details and follow the onscreen instructions for completing the payment. If you have Bitcoin Wallet on your smartphone, you can speed up the process by scanning the QR code that is presented.

That’s it! Your Minimob account is promptly credited with the amount you specified and your campaigns can now run using the credits from the bitcoins that you transferred.

Set your audience in motion with Video Ads

Enriching its monetization capabilities, Minimob now supports serving video ads directly to mobile devices. A whole new section has been introduced under Minimob’s Monetization dashboard, which enables app owners and developers to display video ads through their apps. At the Video Ads section, app developers and publishers can add their apps and specify how to fill the advertising space that they have allocated within each app. Integration of an app with the Minimob platform is practically just embedding a few lines of code along with a JavaScript ad tag to the app. READ MORE

minimob in China: the bigger, the better!

It was a propitious return visit to Beijing, and the sprawling Chinese National Convention Centre (CNCC) for Minimob — having originally launched its marketing platform for developers there at GMIC in 2013. Yet, how much has changed, both for Minimob — and the China smartphone market as a whole! On this occasion, Minimob is now a private company with specific Chinese-speaking staff (eponymously entitled the China business Group, or CBG) which has been tasked with engaging the vast – and commercially compelling Chinese App market.minimob_GMIC_2016_pic

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