minimob exhibited @ad:tech India

minimob launched its official India presence at 7th anniversary of the ad:tech series in the country that took place on 9 and 10 March in New Delhi.

adtechIndia_2017_blogminimob’s brand new team of mobile marketing experts in the region is ready to help you out with any questions. Feel free to reach us at events@minimob.com 

minimob exhibits @MWC

Are you a publisher or advertiser visiting this year’s Mobile World Congress in Barcelona? Do you have a keen APPetite?

Then visit our minimob stand #8.1I40 right at the center of the App Planet and find out how you can get the biggest slice of P.I.E. with minimob’s ‘post-install-events’ platform!

MWC_2017_blogHaven’t booked your meeting with minimob’s team yet? Email us at events@minimob.com or just pass by our stand. See you onsite!

Instant Coffee, Noodles & Apps: going back to the bright future for 2017.

IN THINKING about the past year in the mobile advertising industry and its impact on the App Ecosystem, I’m struck by how massively positive the data has proven to be. More especially, since some ‘experts’ have thrown out statements to grab our diminishing attention span such as, “The Death of the Smartphone” and “The Death of Apps“.

Happily for all of us though, App Annie’s recent retrospective report gave some genuine grounding to those of us who believe in a more evolutionary approach – and perhaps, that the App Ecosystem itself has a longer way to go, before it iterates into some kind of ethereal interface we can’t touch or even see.

In fact, the view from the App Economy trenches appears to be the polar opposite of the link-baiting doomsayers and futurists who believe that the “tech” has (somehow independently) overtaken the user on a mass scale. Indeed, App Annie further concludes:

“2017 is set to be another banner year for the app ecosystem. As technology and business models continue to evolve, apps will play an even greater role in transforming, disrupting and creating opportunities for companies and industries both old and new.” This year’s report highlighted the key stats:

  • Worldwide downloads exceeded 90 billion, an increase of more than 13 billion across the iOS App Store and Google Play.
  • Publishers were paid over $35 billion in revenue across the iOS App Store and Google Play, with China leading the pack. When we include third-party Android stores and advertising revenue, the 2016 total amount paid to publishers increases to nearly $89 billion.
  • India has surpassed the US as the #1 country by Google Play downloads, indicating that app marketers need to focus increasingly on this and other hyper-growth markets.

Having read the report end-to-end, I tend to conclude that whilst we are living in an Instant World, be it in getting coffee or noodles or more frequently, digital responses – Consumers expect immediacy in everything. Therefore, app-based services that enable such behaviour, will be around for as long as people need their smartphones to engage with them. Which for the year ahead at least, they still seem to require, every minute of every day, in (almost) every country. The proof? “Total time spent in apps worldwide increased by over 150 billion hours’ year over year, reaching nearly 900 billion hours in 2016.”!

So, changing the way people do this, will likely take more time and yes, it won’t be instant. Therefore, App Annie can confidently predict the future for us, in that “the global revenue opportunity for mobile app publishers is forecast to grow to $189 billion by 2020”.

So, anyway, whilst we all begin to play with messenger chat-bots, instant apps and voice-based Artificial Intelligence (AI), let’s also get back to thinking about the bright future for Apps in 2017.

Apps

More time spent on Apps

minimob exhibits @ASW

minimob is a scalable mobile advertising platform that helps app professionals reach their targets and monetize their mobile assets through performance-driven ads. It stands out thanks to its developed in-house and constantly evolving back-end technology, its screening against fraud, its dedicated professionals with extensive mobile marketing experience and its loyal clients and partners who have integrated into the platform and run thousands of CPI campaigns. READ MORE

minimob joined MGF Seattle

minimob joined MGF Seattle, undoubtedly one of the most exclusive business events in the mobile gaming landscape with an impressive line-up of international speakers and a high-level representation of key industry players.

MGF_seattle_2016_blogIf  you missed the chance to meet with our team, email us at events@minimob.com We’d be happy to address any questions and get a new partnership started.

minimob joins Casual Connect Tel Aviv

Creating beautiful and fun games takes great talent, extensive experience and sufficient resources. Effectively promoting them on mobile devices requires an ad platform that delivers great results: minimob.

Game developers, regardless of size and years in the market, want to drive quality users into their mobile games, convert them into paying users and keep them engaged.

minimob joined Casual Connect in Tel Aviv to showcase how indies and big gaming companies can best utilize the platform’s self-serve interface to achieve their ad targets.

CasualConnect_TelAviv_2016_blog_550pxIf you missed the chance to meet with our team, email us at events@minimob.com We’d be happy to address any questions and get a new partnership started.

minimob joins Warsaw Games Week

The first edition of Warsaw Games Week last year attracted over 19,000 visitors, 500 studios and extensive media coverage. With its second edition, the event aims to become the leading games gathering in the Polish market.

minimob joins WGW to demonstrate how developers can maximize user retention and drive revenue into their gaming apps through effective performance-based mobile advertising.
WarsawGamesWeek_2016_blogEmail us at events@minimob.com to schedule a meeting. We look forward to seeing you there.

minimob sponsors White Nights Moscow

Following a successful presence in Helsinki and St Petersburg, minimob sponsors the upcoming edition of the White Nights series and joins the exhibition of the premier business event for the gaming industry in Russia.

WhiteNightsMoscow_2016_blogVisit our booth G12 @ Congress Park at Radisson Royal.
Email us at events@minimob.com to schedule a meeting. We look forward to seeing you there.