#thedrum – Everything you need to know about user acquisition & traffic monetization.

72% of marketers favour credible editorial when looking for media ad partners @ The Drum
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72% of marketers favour credible editorial when looking for media ad partners @ The Drum

Articles, Case-studies

72% of marketers favour credible editorial when looking for media ad partners @ The Drum

Events2019-05-29T20:22:31+03:00January 10th, 2019|Articles, Case-studies|

Credible editorial is the most important factor marketers are looking for in a media partner, according to research from the World Media Group. The organisation ran an online survey from 5 November to 5 December, which comprised [...]

Advertising generates more than half of revenue sources for mobile app developers @ The Drum
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Advertising generates more than half of revenue sources for mobile app developers @ The Drum

Articles

Advertising generates more than half of revenue sources for mobile app developers @ The Drum

Events2019-05-30T14:12:00+03:00October 1st, 2018|Articles|

With 55% of total mobile publisher revenue generated from ads, app developers are increasingly looking to continued growth in mobile publisher revenue. The report looked at top mobile game developers (90%), with a minority making non-gaming apps (18%) who were [...]