Tag Archives: publishers

Minimob is sponsoring @ MAU19, Las Vegas

Mobile Apps Unlocked (MAU) is Grow.co’s flagship summit for user acquisition and retention professionals and brands. Last year, 400 of the top mobile brands gathered for the only event of its kind – actionable content and world class relationship building in an environment where marketers outnumber vendors.

Join the best minds in mobile as we dive deep into growth and retention strategies, marketing best practices, industry insights, and an agenda focused as much on ROI as the businesses who attend.

Minimob is a Silver sponsor on this year’s MAU serving you drinks and discussing with you all about #mobileadds.

Wanna join?

Email us at events@minimob.com or take part in our social media giveaway to get a chance to win a free ticket!

Busy days coming … book your meetings now!

In-app ads run across a wider range of app categories increase conversions

According to Adobe, smartphones accounted for the majority of digital shopping traffic during the 2018 holiday season with 51% of mCommerce visits from mobile versus 49% on desktop and tablets.

Now, research by programmatic mobile bidding platform Appreciate, has found that advertisers who ran multiple in-app ads across a wider range of app publishers noted a higher number of conversions.

Indeed, campaigns across five to seven app categories generated 45% higher engagement rates than those in one to four app categories.

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Minimob attends @ ad:tech New Delhi, India

ad:tech New Delhi is all about what’s trending in the digital ecosystem. An unparalleled marketplace where marketing, technology and media communities come together to share trends, insights, disruptive technology that’s shaping the digital economy. A melting pot of thought leaders, technology innovators, visionaries and techies a like.

  • DISCOVER WHATS TRENDING IN THE DIGITAL ECOSYSTEM
  • NETWORK WITH PEOPLE WHO MATTER
  • GROW YOUR BUSINESS

Email us at events@minimob.com to book a meeting with the #minimobteam!

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Minimob attends @ Digital Games Conference, Dubai

Digital Games Conference in Dubai is the leading Conference & Exhibition for the Middle east and Africa region Games Industry. Its 3rd edition will be taking place on the 5th & 6th of March 2019 in Dubai, UAE.

DGC is both industry and community oriented , bringing together developers and publishers , as well as companies servicing the games industry, It is the best platform for International Games Companies to access and tap into the great potential of the region and its 300+ Million Gamers.

It offers the opportunity to launch titles, sponsor, exhibit, attend as a delegates and participate in matchmaking B2B meetings.

Email us at  events@minimob.com to arrange your meeting today!

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Minimob attends @ London Affiliate Conference, UK

The London Affiliate Conference is taking place on the 6th – 9th February 2019 at ExCeL, London. LAC 2019 will attract over 5,200 delegates to London for four days of networking and learning. Returning to London for it’s 13th year in a row, LAC 2019 will prove to be the biggest edition yet.

Minimob is already booking meetings at events@minimob.com!

Have you booked yours?

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Minimob attends @ PG Connects: The mobile games awards 2019

mga2019-logo-stacked-onlight-1000px-rx145The Mobile Game Awards aims to celebrate the best work done in 2018 by companies all across the mobile games ecosystem to help grow and improve our amazing $50 billion industry.

Naturally the game developers themselves are center stage, but there’s a wide network of companies and services providing tools, data, and support to make it all possible – and all of these will get their deserved time in the limelight.

Which is why PG Connects will be unveiling a total of 15 awards at a gala VIP evening in London’s BAFTA 195 Piccadilly venue on 22 January and promoting the shortlisted awards entries extensively before then across media, social media, and mailing lists.

Minimob will be coming on board as a partner of the event and gets to be associated  with the crème-de-la-crème of the industry, gaining extensive exposure before, during, and after the VIP event.

 




Minimob attends @ POCKET GAMER Connects & POCKET GAMER Mobile Games Awards, London UK

Pocket Gamer Connects in London, UK  and Pocket Gamer Mobile Games Awards on the 21st, 22nd and 23rd of January brings together representatives of key players from across the ecosystem – the marketplaces, the triple-A publishers, the indie developers, the tool makers and the analysts.

Minimob is attending both and meetings are being booked already.

Hurry up and book yours at  events@minimob.com!

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72% of marketers favour credible editorial when looking for media ad partners @ The Drum

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Credible editorial is the most important factor marketers are looking for in a media partner, according to research from the World Media Group.

The organisation ran an online survey from 5 November to 5 December, which comprised 176 respondents from agencies (48%), media brand studios (37%), advertisers (13%) and consultants (3%).

When selecting their requirements of media partners, credible editorial came top (72%). Quality of audience engagement followed at 65%, then audience profile 63%. Only a fifth were looking for either a ‘renowned content studio’ or a global audience.

The response is not great news for the many media organisations hoping to pull in income by attracting brands to in-house creative consultancies, indicating perhaps that they should instead commit their resources to ensuring top editorial content.

Elsewhere in the research, marketers outlined how they are measuring the success of campaigns run through media partners. In all, 26% of respondents said increased brand awareness was the primary KPI they used to measure their most recent campaign.

This was followed by brand perception (25%). ‘Time spent with content’ came third.

Spend in the area looks set to increase, according to those polled. Content-driven marketing will continue to grow, with 78% of respondents (and 85% of agencies) believing it will boom over the next two years, 18% said it will stabilise and only 5% that it will decline.

On contributions to campaign success, 71% said the story in the content was the most important factor, followed by authenticity (62%) and creative execution (38%). Once the creating is out of the way, the most important variable looked to be matching the environment/platform to the audience 66%.

On campaign failures, respondents blamed insufficient creative (32%), poor strategy (30%) and lack of media support (22%).

The World Media Group is an alliance of publications including The Atlantic, Bloomberg Media Group, The Economist, Forbes, Fortune, National Geographic, Reuters, The New York Times, Time, The Wall Street Journal and The Washington Post.

Alex Delamain, newly appointed president of the World Media Group and senior vice president and head of client sales and services at The Economist, said: “The fact that advertisers and agencies expect investment in content-driven marketing to grow reflects our own experience at the World Media Awards where we have seen a rise in the number and quality of entries we receive every year. But what is really interesting is that they are recognising the impact of quality journalism on content campaigns.

“This sentiment matches independent research carried out by Moat last year which confirmed that readers display higher attention levels when viewing content within a trusted editorial environment.”

Source: The Drum




App marketers are only slowly adopting in-app header bidding technologies despite proven advantages @ Business of Apps

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Just 31% of app marketers are utilizing in-app header bidding solutions, whilst the majority (57%) is still using waterfall-based systems where ad opportunities are presented to advertisers in sequential order.

However, waterfalls tend to come with a range of issues including latency and high costs which render them less effective than in-app header bidding.inmobi1

Indeed, the latest survey by InMobi highlights that by using waterfalls ad revenues tend to remain the same for 32% of respondents, whilst 24% did not even track their performance.

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Another 43% said they used real-time bidding strategies, signalling a move away from waterfalls over time.

According to the new InMobi survey, 52% of app marketers said they currently had a mediation partner.

However, among the reasons why waterfalls have survived this long is because app publishers aren’t aware of the alternatives. 40% of marketers said they had a limited or moderate understanding of in-app header bidding. Another 59% of respondents believe that header bidding is not advanced enough just yet to resolve issues related to waterfalls.

However, a limited understanding (31%) and implementation issues (23%) were the core reasons for preventing publishers from adopting in-app header bidding solutions.

inmobi3Among those who did utilize in-app header bidding solutions, 36% had seen their revenues improve, whilst 49% were expecting to see gains over the coming 12 months.

In addition, 38% said it reduced latency, whilst 37% found the technology to provide better transparency on impressions and bids.

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The survey also noted that publishers were now using in-app header bidding for banner ads (67%), interstitial ads (52%) and videos (47%) among other types.

When it comes to finding the right in-app header bidding partner, brand safety ranks as a top priority for 39% of respondents, followed by transparent auction dynamics (19%).

Despite in-app header bidding holding much promise, InMobi expects it may still take a while for the technology to catch on.

Source: Business of Apps