In-app ads run across a wider range of app categories increase conversions

2019-05-29T20:15:15+03:00April 3rd, 2019|Articles, Market-insights|

According to Adobe, smartphones accounted for the majority of digital shopping traffic during the 2018 holiday season with 51% of mCommerce visits from mobile versus 49% on desktop and tablets. Now, research by programmatic mobile bidding platform Appreciate, has [...]

Minimob attends @ ad:tech New Delhi, India

2019-05-29T20:16:56+03:00March 13th, 2019|Announcements, Events|

ad:tech New Delhi is all about what’s trending in the digital ecosystem. An unparalleled marketplace where marketing, technology and media communities come together to share trends, insights, disruptive technology that’s shaping the digital economy. A melting pot of [...]

Minimob attends @ PG Connects: The mobile games awards 2019

2019-05-29T20:21:13+03:00January 18th, 2019|Announcements, Events, Reminders|

The Mobile Game Awards aims to celebrate the best work done in 2018 by companies all across the mobile games ecosystem to help grow and improve our amazing $50 billion industry. Naturally the game developers themselves are center [...]

Minimob attends @ POCKET GAMER Connects & POCKET GAMER Mobile Games Awards, London UK

2019-05-29T20:21:46+03:00January 14th, 2019|Announcements, Events|

Pocket Gamer Connects in London, UK  and Pocket Gamer Mobile Games Awards on the 21st, 22nd and 23rd of January brings together representatives of key players from across the ecosystem – the marketplaces, the triple-A publishers, the indie developers, [...]

72% of marketers favour credible editorial when looking for media ad partners @ The Drum

2019-05-29T20:22:31+03:00January 10th, 2019|Articles, Case-studies|

  Credible editorial is the most important factor marketers are looking for in a media partner, according to research from the World Media Group. The organisation ran an online survey from 5 November to 5 December, which comprised [...]

App marketers are only slowly adopting in-app header bidding technologies despite proven advantages @ Business of Apps

2019-05-29T20:27:21+03:00October 5th, 2018|Articles, Best-practices, Market-insights|

  Just 31% of app marketers are utilizing in-app header bidding solutions, whilst the majority (57%) is still using waterfall-based systems where ad opportunities are presented to advertisers in sequential order. However, waterfalls tend to come with a [...]