Tag Archives: monetization

Minimob exhibits @ Epic Growth Conference Moscow, Russia

Over 1,000 participants, over 400 companies, 20,000 business meetings and C-Level networking are just some of the advantages of attending Epic Growth Conference in Moscow on the 27th and the 28th of March.

Minimob is a bronze sponsor and our team will be waiting to talk mobile with you.

Drop by our booth or email us at  events@minimob.com to book a meeting!

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Minimob attends @ ad:tech New Delhi, India

ad:tech New Delhi is all about what’s trending in the digital ecosystem. An unparalleled marketplace where marketing, technology and media communities come together to share trends, insights, disruptive technology that’s shaping the digital economy. A melting pot of thought leaders, technology innovators, visionaries and techies a like.

  • DISCOVER WHATS TRENDING IN THE DIGITAL ECOSYSTEM
  • NETWORK WITH PEOPLE WHO MATTER
  • GROW YOUR BUSINESS

Email us at events@minimob.com to book a meeting with the #minimobteam!

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Minimob exhibits @ White Nights Conference Berlin, Germany

The White Nights Conference is an international business conference for game industry with the content across mobile, PC, console, web, AR and VR. The White Nights events attract influential game industry professionals and take place three times a year. Every year more than 4,000 visitors altogether attend the conference.

Minimob team will be waiting for you at booth S23 on the 12th and 13th of February, at the InterContinental Hotel in Berlin Germany to talk mobile.

Hurry up and book your meeting with our team at events@minimob.com!

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Minimob exhibits @ Affiliate World Asia Bangkok, Thailand

Happening bi-annually in Asia and in Europe, Affiliate World is the largest affiliate marketing mastermind you’ll ever experience. More than 3,000 of the top performance marketing professionals from around the globe attend for enhanced networking opportunities and above all, key takeaways to increase profits.

Minimob exhibits in AWA Bangkok on the 5th and 6th of December, booth A39.

Our global team will be there!

Book a meeting by emailing events@minimob.com!

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Reminder; Minimob exhibits @ Madrid Mobile Summits, Spain

Spain and Mobile go side by side, as Spain is one of the most significant players in Europe concerning mobile, with the number of growing mobile and mobile advertising companies to be rising. The home of all the biggest international and Spanish brands, advertisers and publishers is Madrid.

Minimob is attending the MMS on November the 13th.

If you want to be a part too ask us for the discount code to get 40€ discount on all tickets.

Email us at  events@minimob.com to arrange a meeting with our team!

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Minimob exhibits @ G-Star Bussan, South Korea

Minimob will exhibit at G-Star, the annual trade show for the computer and video games industry in 15 – 18 of November 2018.

You will find us at the BTB area on the 1st floor, booth M-19.

Haven’t booked your meeting yet? Send us an email at events@minimob.com and arrange one.

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Brands and agencies are investing more in in-app advertising @ Business of Apps

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The majority of brands (77%) have now asked their agencies to invest in in-app inventory according to a survey by tech company Fyber among ad agencies and brands.

Both UK agencies and advertisers are now spending the majority of their ad budgets on mobile, according to the study.

Among the main reasons for investing in in-app ads, respondents reported the format to be more reliable than mobile web browser ads. A third of respondents also cited improved engagement as a core reason.

At the same time, targeting features are also better for in-app ads and campaign ROI can improve by 41% according to some media agencies and brands.

“Mobile devices are the consumer’s primary means of access to the Internet, and close to 90% of time on mobile devices is spent in apps, so it’s no surprise that the mobile in-app inventory is of growing interest to media buyers and brands,” said Yoni Argaman, SVP for Marketing and Corporate Strategy at Fyber. “It’s gratifying that agencies and brands are reporting better targeting capabilities, an issue that has long stymied ad spend in the channel. And with higher ROI and engagement levels, media buyers now regard in-app inventory as a key conduit to their target audience.”

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Gaming apps lead when it comes to investment return with 60% of respondents finding that both scale and reach were preferable, while 59% also mentioned engagement and prime reason for choosing game apps over others.

78% of brands have already placed ads in game apps and that number is predicted to rise over the next 12 months with 91% of media agencies and 87% of brands planning to invest in the category.

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However, more than half of agencies are also happy to include fashion and retail apps as part of their in-app targeting strategy.

Furthermore, playable ad formats (32%), rewarded videos and opt-in (28%) formats are seen as the most effective.

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The findings also mean that in-app inventory will take a higher share of the overall ad spend with in-app inventory accounting for 43% of digital ads budgets, up from 34% this year.

However, just 22% of UK buyers have invested more than 50% of their ad budgets in in-app ads, whilst just 32% include in-app in 50% of their plans.

Similar to advertisers, buyers are turning to games as their predominant choice for in-app advertising.

Source: Business of Apps

minimob Plugs Its Users Into The “Internet of Money”

BTC shop till!

minimob now accepts more than 70 cryptocurrencies as payment.

Performance advertising pioneer minimob takes the lead in accepting cryptocurrency to facilitate users who might wish to pay for their mobile advertising campaigns using Bitcoins or many other virtual currencies.

Publishers and developers working in the smartphone-driven mobile app business, have long been innovating to find the best ways to engage and commercialise their IP across the app ecosystem. Now, mobile user acquisition platform minimob, enables them to leverage their first-mover capability by using cryptocurrency to pay for campaigns. Minimob has plugged its users into the crypto-craze by formally accepting as many as 75 ‘coins’ and/or tokens as currency (comparable to US dollars) which can be used to pay for advertising and acquisition campaigns.

minimob’s platform focuses purely on results and thereby enables a user’s interactions on apps to be both bid (and accounted) for, in a variety of meaningful ways. Paying for services with cryptocurrency also offers additional benefits for advertisers, many of whom will have profited from the long-term rise in value of their crypto holdings.

Some of the most popular coins that can be used to make payment are: Bitcoin, Litecoin, Bitcoin Cash, Dash, Decred, Dogecoin, Ether, GameCredits, MaidSafeCoin, Namecoin, Nexus, NXT, Qtum, Steem, Waves, NEM known as XEM, Monero (XMR) and Zcash.