Tag Archives: #mobilemarketing

Minimob attends @ MWC Barcelona, Spain

MWC Barcelona (formerly Mobile World Congress) is the largest mobile event in the world, bringing together the latest innovations and leading-edge technology from more than 2,400 leading companies, with a highly-rated conference program assembling today’s visionaries to explore the hottest topics influencing the industry.

The event also features extensive learning opportunities from dozens of partner-led programs, GSMA seminars, summits and more. Everything you need to know about the industry, today and beyond, can be found here.

With over 107,000 key decision-makers expected to attend, #MWC19 promises to expand your professional network and help you achieve your goals.

The minimob team will be there at 25th to 28th of February to chat with. Book your meetings at events@minimob.com!

MWC_2019_linkedin_792x528_2x

Minimob exhibits @ White Nights Conference Berlin, Germany

The White Nights Conference is an international business conference for game industry with the content across mobile, PC, console, web, AR and VR. The White Nights events attract influential game industry professionals and take place three times a year. Every year more than 4,000 visitors altogether attend the conference.

Minimob team will be waiting for you at booth S23 on the 12th and 13th of February, at the InterContinental Hotel in Berlin Germany to talk mobile.

Hurry up and book your meeting with our team at events@minimob.com!

WN_berlin_2019_linkedin_792x528_2x

 

Minimob attends @ London Affiliate Conference, UK

The London Affiliate Conference is taking place on the 6th – 9th February 2019 at ExCeL, London. LAC 2019 will attract over 5,200 delegates to London for four days of networking and learning. Returning to London for it’s 13th year in a row, LAC 2019 will prove to be the biggest edition yet.

Minimob is already booking meetings at events@minimob.com!

Have you booked yours?

LAC-London-2019_linkedin_792x528_2x

Minimob attends @ PG Connects: The mobile games awards 2019

mga2019-logo-stacked-onlight-1000px-rx145The Mobile Game Awards aims to celebrate the best work done in 2018 by companies all across the mobile games ecosystem to help grow and improve our amazing $50 billion industry.

Naturally the game developers themselves are center stage, but there’s a wide network of companies and services providing tools, data, and support to make it all possible – and all of these will get their deserved time in the limelight.

Which is why PG Connects will be unveiling a total of 15 awards at a gala VIP evening in London’s BAFTA 195 Piccadilly venue on 22 January and promoting the shortlisted awards entries extensively before then across media, social media, and mailing lists.

Minimob will be coming on board as a partner of the event and gets to be associated  with the crème-de-la-crème of the industry, gaining extensive exposure before, during, and after the VIP event.

 

Minimob attends @ POCKET GAMER Connects & POCKET GAMER Mobile Games Awards, London UK

Pocket Gamer Connects in London, UK  and Pocket Gamer Mobile Games Awards on the 21st, 22nd and 23rd of January brings together representatives of key players from across the ecosystem – the marketplaces, the triple-A publishers, the indie developers, the tool makers and the analysts.

Minimob is attending both and meetings are being booked already.

Hurry up and book yours at  events@minimob.com!

PG_connects2019_linkedin_792x528_2x

Minimob attends @ Affiliate Summit West, Las Vegas

More than 6.000 high-level decision makers will gather at Paris, Las Vegas on 6th, 7th and 8th of January for the performance marketing industry’s premier global event  Affiliate Summit West 2019 and they are comprised of online publishers, influencers, media owners, traffic sources, advertisers, global brands, networks, technology firms, agencies, and other solution providers.

They come from over 80 countries looking for new connections, innovative visions, cutting-edge technologies, and to get a better understanding of how the best businesses are leveraging them to grow and improve their bottom line.

Minimob is going to demonstrate solutions and build face-to-face partnerships.

Arrange your meeting at events@minimob.com!

ASW_LasVegas2019_linkedin_792x528_2x

Minimob exhibits @ G-Star Bussan, South Korea

Minimob will exhibit at G-Star, the annual trade show for the computer and video games industry in 15 – 18 of November 2018.

You will find us at the BTB area on the 1st floor, booth M-19.

Haven’t booked your meeting yet? Send us an email at events@minimob.com and arrange one.

G-STAR-2018_linkedin_792x528_2x

Brands and agencies are investing more in in-app advertising @ Business of Apps

using-apps-1024x730

The majority of brands (77%) have now asked their agencies to invest in in-app inventory according to a survey by tech company Fyber among ad agencies and brands.

Both UK agencies and advertisers are now spending the majority of their ad budgets on mobile, according to the study.

Among the main reasons for investing in in-app ads, respondents reported the format to be more reliable than mobile web browser ads. A third of respondents also cited improved engagement as a core reason.

At the same time, targeting features are also better for in-app ads and campaign ROI can improve by 41% according to some media agencies and brands.

“Mobile devices are the consumer’s primary means of access to the Internet, and close to 90% of time on mobile devices is spent in apps, so it’s no surprise that the mobile in-app inventory is of growing interest to media buyers and brands,” said Yoni Argaman, SVP for Marketing and Corporate Strategy at Fyber. “It’s gratifying that agencies and brands are reporting better targeting capabilities, an issue that has long stymied ad spend in the channel. And with higher ROI and engagement levels, media buyers now regard in-app inventory as a key conduit to their target audience.”

Screen-Shot-2018-10-16-at-18.40.40

Gaming apps lead when it comes to investment return with 60% of respondents finding that both scale and reach were preferable, while 59% also mentioned engagement and prime reason for choosing game apps over others.

78% of brands have already placed ads in game apps and that number is predicted to rise over the next 12 months with 91% of media agencies and 87% of brands planning to invest in the category.

Screen-Shot-2018-10-16-at-18.40.08

However, more than half of agencies are also happy to include fashion and retail apps as part of their in-app targeting strategy.

Furthermore, playable ad formats (32%), rewarded videos and opt-in (28%) formats are seen as the most effective.

Screen-Shot-2018-10-16-at-18.40.23

The findings also mean that in-app inventory will take a higher share of the overall ad spend with in-app inventory accounting for 43% of digital ads budgets, up from 34% this year.

However, just 22% of UK buyers have invested more than 50% of their ad budgets in in-app ads, whilst just 32% include in-app in 50% of their plans.

Similar to advertisers, buyers are turning to games as their predominant choice for in-app advertising.

Source: Business of Apps