Tag Archives: #mobilebiddingplatform

Minimob is sponsoring @ MAU19, Las Vegas

Mobile Apps Unlocked (MAU) is Grow.co’s flagship summit for user acquisition and retention professionals and brands. Last year, 400 of the top mobile brands gathered for the only event of its kind – actionable content and world class relationship building in an environment where marketers outnumber vendors.

Join the best minds in mobile as we dive deep into growth and retention strategies, marketing best practices, industry insights, and an agenda focused as much on ROI as the businesses who attend.

Minimob is a Silver sponsor on this year’s MAU serving you drinks and discussing with you all about #mobileadds.

Wanna join?

Email us at events@minimob.com or take part in our social media giveaway to get a chance to win a free ticket!

Busy days coming … book your meetings now!

In-app ads run across a wider range of app categories increase conversions

According to Adobe, smartphones accounted for the majority of digital shopping traffic during the 2018 holiday season with 51% of mCommerce visits from mobile versus 49% on desktop and tablets.

Now, research by programmatic mobile bidding platform Appreciate, has found that advertisers who ran multiple in-app ads across a wider range of app publishers noted a higher number of conversions.

Indeed, campaigns across five to seven app categories generated 45% higher engagement rates than those in one to four app categories.

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