Tag Archives: #mobileads

Minimob attends @ MWC Barcelona, Spain

MWC Barcelona (formerly Mobile World Congress) is the largest mobile event in the world, bringing together the latest innovations and leading-edge technology from more than 2,400 leading companies, with a highly-rated conference program assembling today’s visionaries to explore the hottest topics influencing the industry.

The event also features extensive learning opportunities from dozens of partner-led programs, GSMA seminars, summits and more. Everything you need to know about the industry, today and beyond, can be found here.

With over 107,000 key decision-makers expected to attend, #MWC19 promises to expand your professional network and help you achieve your goals.

The minimob team will be there at 25th to 28th of February to chat with. Book your meetings at events@minimob.com!

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Minimob exhibits @ White Nights Conference Berlin, Germany

The White Nights Conference is an international business conference for game industry with the content across mobile, PC, console, web, AR and VR. The White Nights events attract influential game industry professionals and take place three times a year. Every year more than 4,000 visitors altogether attend the conference.

Minimob team will be waiting for you at booth S23 on the 12th and 13th of February, at the InterContinental Hotel in Berlin Germany to talk mobile.

Hurry up and book your meeting with our team at events@minimob.com!

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Minimob attends @ London Affiliate Conference, UK

The London Affiliate Conference is taking place on the 6th – 9th February 2019 at ExCeL, London. LAC 2019 will attract over 5,200 delegates to London for four days of networking and learning. Returning to London for it’s 13th year in a row, LAC 2019 will prove to be the biggest edition yet.

Minimob is already booking meetings at events@minimob.com!

Have you booked yours?

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Minimob attends @ PG Connects: The mobile games awards 2019

mga2019-logo-stacked-onlight-1000px-rx145The Mobile Game Awards aims to celebrate the best work done in 2018 by companies all across the mobile games ecosystem to help grow and improve our amazing $50 billion industry.

Naturally the game developers themselves are center stage, but there’s a wide network of companies and services providing tools, data, and support to make it all possible – and all of these will get their deserved time in the limelight.

Which is why PG Connects will be unveiling a total of 15 awards at a gala VIP evening in London’s BAFTA 195 Piccadilly venue on 22 January and promoting the shortlisted awards entries extensively before then across media, social media, and mailing lists.

Minimob will be coming on board as a partner of the event and gets to be associated  with the crème-de-la-crème of the industry, gaining extensive exposure before, during, and after the VIP event.

 

Minimob attends @ POCKET GAMER Connects & POCKET GAMER Mobile Games Awards, London UK

Pocket Gamer Connects in London, UK  and Pocket Gamer Mobile Games Awards on the 21st, 22nd and 23rd of January brings together representatives of key players from across the ecosystem – the marketplaces, the triple-A publishers, the indie developers, the tool makers and the analysts.

Minimob is attending both and meetings are being booked already.

Hurry up and book yours at  events@minimob.com!

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Minimob attends @ Affiliate Summit West, Las Vegas

More than 6.000 high-level decision makers will gather at Paris, Las Vegas on 6th, 7th and 8th of January for the performance marketing industry’s premier global event  Affiliate Summit West 2019 and they are comprised of online publishers, influencers, media owners, traffic sources, advertisers, global brands, networks, technology firms, agencies, and other solution providers.

They come from over 80 countries looking for new connections, innovative visions, cutting-edge technologies, and to get a better understanding of how the best businesses are leveraging them to grow and improve their bottom line.

Minimob is going to demonstrate solutions and build face-to-face partnerships.

Arrange your meeting at events@minimob.com!

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Reminder; Minimob exhibits @ Madrid Mobile Summits, Spain

Spain and Mobile go side by side, as Spain is one of the most significant players in Europe concerning mobile, with the number of growing mobile and mobile advertising companies to be rising. The home of all the biggest international and Spanish brands, advertisers and publishers is Madrid.

Minimob is attending the MMS on November the 13th.

If you want to be a part too ask us for the discount code to get 40€ discount on all tickets.

Email us at  events@minimob.com to arrange a meeting with our team!

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Minimob @ ad;tech Mumbai, India

ad:tech is the original industry authority for marketing and media technology, where marketing, technology and media communities assemble to share new ways of thinking, build strong partnerships, and define new strategies to compete in an ever-changing marketplace.

minimob is going to be present for the 10th edition of ad:tech in India at JW Marriott Sahar Mumbai.

Arrange your meeting via email at events@minimob.com!

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App marketers are only slowly adopting in-app header bidding technologies despite proven advantages @ Business of Apps

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Just 31% of app marketers are utilizing in-app header bidding solutions, whilst the majority (57%) is still using waterfall-based systems where ad opportunities are presented to advertisers in sequential order.

However, waterfalls tend to come with a range of issues including latency and high costs which render them less effective than in-app header bidding.inmobi1

Indeed, the latest survey by InMobi highlights that by using waterfalls ad revenues tend to remain the same for 32% of respondents, whilst 24% did not even track their performance.

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Another 43% said they used real-time bidding strategies, signalling a move away from waterfalls over time.

According to the new InMobi survey, 52% of app marketers said they currently had a mediation partner.

However, among the reasons why waterfalls have survived this long is because app publishers aren’t aware of the alternatives. 40% of marketers said they had a limited or moderate understanding of in-app header bidding. Another 59% of respondents believe that header bidding is not advanced enough just yet to resolve issues related to waterfalls.

However, a limited understanding (31%) and implementation issues (23%) were the core reasons for preventing publishers from adopting in-app header bidding solutions.

inmobi3Among those who did utilize in-app header bidding solutions, 36% had seen their revenues improve, whilst 49% were expecting to see gains over the coming 12 months.

In addition, 38% said it reduced latency, whilst 37% found the technology to provide better transparency on impressions and bids.

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The survey also noted that publishers were now using in-app header bidding for banner ads (67%), interstitial ads (52%) and videos (47%) among other types.

When it comes to finding the right in-app header bidding partner, brand safety ranks as a top priority for 39% of respondents, followed by transparent auction dynamics (19%).

Despite in-app header bidding holding much promise, InMobi expects it may still take a while for the technology to catch on.

Source: Business of Apps