Tag Archives: mobile

Reminder; Minimob exhibits @ Madrid Mobile Summits, Spain

Spain and Mobile go side by side, as Spain is one of the most significant players in Europe concerning mobile, with the number of growing mobile and mobile advertising companies to be rising. The home of all the biggest international and Spanish brands, advertisers and publishers is Madrid.

Minimob is attending the MMS on November the 13th.

If you want to be a part too ask us for the discount code to get 40€ discount on all tickets.

Email us at  events@minimob.com to arrange a meeting with our team!

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Minimob @ ad;tech Mumbai, India

ad:tech is the original industry authority for marketing and media technology, where marketing, technology and media communities assemble to share new ways of thinking, build strong partnerships, and define new strategies to compete in an ever-changing marketplace.

minimob is going to be present for the 10th edition of ad:tech in India at JW Marriott Sahar Mumbai.

Arrange your meeting via email at events@minimob.com!

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Minimob exhibits @ G-Star Bussan, South Korea

Minimob will exhibit at G-Star, the annual trade show for the computer and video games industry in 15 – 18 of November 2018.

You will find us at the BTB area on the 1st floor, booth M-19.

Haven’t booked your meeting yet? Send us an email at events@minimob.com and arrange one.

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Brands and agencies are investing more in in-app advertising @ Business of Apps

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The majority of brands (77%) have now asked their agencies to invest in in-app inventory according to a survey by tech company Fyber among ad agencies and brands.

Both UK agencies and advertisers are now spending the majority of their ad budgets on mobile, according to the study.

Among the main reasons for investing in in-app ads, respondents reported the format to be more reliable than mobile web browser ads. A third of respondents also cited improved engagement as a core reason.

At the same time, targeting features are also better for in-app ads and campaign ROI can improve by 41% according to some media agencies and brands.

“Mobile devices are the consumer’s primary means of access to the Internet, and close to 90% of time on mobile devices is spent in apps, so it’s no surprise that the mobile in-app inventory is of growing interest to media buyers and brands,” said Yoni Argaman, SVP for Marketing and Corporate Strategy at Fyber. “It’s gratifying that agencies and brands are reporting better targeting capabilities, an issue that has long stymied ad spend in the channel. And with higher ROI and engagement levels, media buyers now regard in-app inventory as a key conduit to their target audience.”

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Gaming apps lead when it comes to investment return with 60% of respondents finding that both scale and reach were preferable, while 59% also mentioned engagement and prime reason for choosing game apps over others.

78% of brands have already placed ads in game apps and that number is predicted to rise over the next 12 months with 91% of media agencies and 87% of brands planning to invest in the category.

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However, more than half of agencies are also happy to include fashion and retail apps as part of their in-app targeting strategy.

Furthermore, playable ad formats (32%), rewarded videos and opt-in (28%) formats are seen as the most effective.

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The findings also mean that in-app inventory will take a higher share of the overall ad spend with in-app inventory accounting for 43% of digital ads budgets, up from 34% this year.

However, just 22% of UK buyers have invested more than 50% of their ad budgets in in-app ads, whilst just 32% include in-app in 50% of their plans.

Similar to advertisers, buyers are turning to games as their predominant choice for in-app advertising.

Source: Business of Apps

Consumers are now using twice as many retail apps as they did a year ago @ Business of Apps

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App installations appear to be picking up as smartphone users now have double the number of apps installed than they did in the previous year. According to data from financial services firm Synchrony, the average user installed four apps over the last 12 months.

Many of these apps were shopping-related or eCommerce apps, according to the report. Indeed, 67% of consumers downloaded a retailer’s app, with over half of consumers opting for retail apps because of a coupon or discount code. Almost 50% of consumers who downloaded a retailer’s app used it to make a purchase.

“In today’s competitive landscape, a mobile application is not just another piece of technology for retailers, it is a vital tool to engage shoppers with their brand. Done well, retail apps engage both in and out of stores with personalized experiences and easy credit solutions,” said Maya Mikhailov, SVP, Chief Marketing Officer, GPShopper, a developer of mobile apps acquired by Synchrony in 2017. “Consumers that use retail mobile applications are a retailer’s top shoppers. As such, they want their apps to be tailored to their unique shopping experiences and preferences.”

At the same time, retailers have adapted their strategies to respond to the trend with 47% saying they placed more focus on a retail app. In response, 83% of customers say they are happy with their app experience.

Additionally, 60% of US consumers now think that the average shopper will be using a mobile wallet by 2025 despite a slow adoption trend of mobile wallets. However, millennials are at the forefront of mobile wallet usage with 61% of them already leaving their wallets at home in favour of other payment methods.

Among the larger retailers, 75% have already integrated mobile wallet technologies.

Credit card features in-app are another area of mobile financing that consumers appear to be predominantly satisfied with. Indeed 53% of consumers are now using app-based credit card features and 77% of them are happy with the service.

The Synchrony 2018 Digital Study, was based on the answers of 1,255 respondents.

Source: Business of Apps 

Advertising generates more than half of revenue sources for mobile app developers @ The Drum

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With 55% of total mobile publisher revenue generated from ads, app developers are increasingly looking to continued growth in mobile publisher revenue.

The report looked at top mobile game developers (90%), with a minority making non-gaming apps (18%) who were surveyed throughout EMEA (40%), followed by 34% in North America, 22% in APAC, and 4% in LATAM are finding revenue resources primarily from ads.

Outside of advertising, publishers are far more likely to make money through direct in-app purchases than they are from paid installs or subscriptions. In fact, in-app purchases was the single greatest individual revenue contributor cited, driving 39% of total publisher revenue.

A vast majority of publishers (87%) reportedly feel that rewarded video ad placements provide a positive user experience and in-app purchases was the single greatest individual revenue contributor cited, driving 39% of total publisher revenue.

The next most favorable ad units were those that are well-integrated (native), short in duration (interstitial display), engaging (playable), or modest in stature (banner display). The least favorable ads were those that auto-played before (preroll) or amongst (in-feed) content.

When asked which monetization methods were most effective, publishers reported that rewarded video ads, in-app purchase systems, and interstitial video were all highly effective. As these methods account for a majority of publisher revenue and also rank well with respect to the user experience, this sentiment was not all too surprising.

The most popular engagement methods used by publishers were achievements, push notifications, value exchange ad integrations, and in-app events. This suggests that users must be rewarded and reminded while content must be refreshed.

Source: The Drum