Tag Archives: mobile

Minimob attends @ Digital Games Conference, Dubai

Digital Games Conference in Dubai is the leading Conference & Exhibition for the Middle east and Africa region Games Industry. Its 3rd edition will be taking place on the 5th & 6th of March 2019 in Dubai, UAE.

DGC is both industry and community oriented , bringing together developers and publishers , as well as companies servicing the games industry, It is the best platform for International Games Companies to access and tap into the great potential of the region and its 300+ Million Gamers.

It offers the opportunity to launch titles, sponsor, exhibit, attend as a delegates and participate in matchmaking B2B meetings.

Email us at  events@minimob.com to arrange your meeting today!

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Minimob attends @ MWC Barcelona, Spain

MWC Barcelona (formerly Mobile World Congress) is the largest mobile event in the world, bringing together the latest innovations and leading-edge technology from more than 2,400 leading companies, with a highly-rated conference program assembling today’s visionaries to explore the hottest topics influencing the industry.

The event also features extensive learning opportunities from dozens of partner-led programs, GSMA seminars, summits and more. Everything you need to know about the industry, today and beyond, can be found here.

With over 107,000 key decision-makers expected to attend, #MWC19 promises to expand your professional network and help you achieve your goals.

The minimob team will be there at 25th to 28th of February to chat with. Book your meetings at events@minimob.com!

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Minimob exhibits @ White Nights Conference Berlin, Germany

The White Nights Conference is an international business conference for game industry with the content across mobile, PC, console, web, AR and VR. The White Nights events attract influential game industry professionals and take place three times a year. Every year more than 4,000 visitors altogether attend the conference.

Minimob team will be waiting for you at booth S23 on the 12th and 13th of February, at the InterContinental Hotel in Berlin Germany to talk mobile.

Hurry up and book your meeting with our team at events@minimob.com!

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Minimob attends @ London Affiliate Conference, UK

The London Affiliate Conference is taking place on the 6th – 9th February 2019 at ExCeL, London. LAC 2019 will attract over 5,200 delegates to London for four days of networking and learning. Returning to London for it’s 13th year in a row, LAC 2019 will prove to be the biggest edition yet.

Minimob is already booking meetings at events@minimob.com!

Have you booked yours?

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Reminder; Minimob exhibits @ Madrid Mobile Summits, Spain

Spain and Mobile go side by side, as Spain is one of the most significant players in Europe concerning mobile, with the number of growing mobile and mobile advertising companies to be rising. The home of all the biggest international and Spanish brands, advertisers and publishers is Madrid.

Minimob is attending the MMS on November the 13th.

If you want to be a part too ask us for the discount code to get 40€ discount on all tickets.

Email us at  events@minimob.com to arrange a meeting with our team!

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Minimob @ ad;tech Mumbai, India

ad:tech is the original industry authority for marketing and media technology, where marketing, technology and media communities assemble to share new ways of thinking, build strong partnerships, and define new strategies to compete in an ever-changing marketplace.

minimob is going to be present for the 10th edition of ad:tech in India at JW Marriott Sahar Mumbai.

Arrange your meeting via email at events@minimob.com!

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Minimob exhibits @ G-Star Bussan, South Korea

Minimob will exhibit at G-Star, the annual trade show for the computer and video games industry in 15 – 18 of November 2018.

You will find us at the BTB area on the 1st floor, booth M-19.

Haven’t booked your meeting yet? Send us an email at events@minimob.com and arrange one.

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Brands and agencies are investing more in in-app advertising @ Business of Apps

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The majority of brands (77%) have now asked their agencies to invest in in-app inventory according to a survey by tech company Fyber among ad agencies and brands.

Both UK agencies and advertisers are now spending the majority of their ad budgets on mobile, according to the study.

Among the main reasons for investing in in-app ads, respondents reported the format to be more reliable than mobile web browser ads. A third of respondents also cited improved engagement as a core reason.

At the same time, targeting features are also better for in-app ads and campaign ROI can improve by 41% according to some media agencies and brands.

“Mobile devices are the consumer’s primary means of access to the Internet, and close to 90% of time on mobile devices is spent in apps, so it’s no surprise that the mobile in-app inventory is of growing interest to media buyers and brands,” said Yoni Argaman, SVP for Marketing and Corporate Strategy at Fyber. “It’s gratifying that agencies and brands are reporting better targeting capabilities, an issue that has long stymied ad spend in the channel. And with higher ROI and engagement levels, media buyers now regard in-app inventory as a key conduit to their target audience.”

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Gaming apps lead when it comes to investment return with 60% of respondents finding that both scale and reach were preferable, while 59% also mentioned engagement and prime reason for choosing game apps over others.

78% of brands have already placed ads in game apps and that number is predicted to rise over the next 12 months with 91% of media agencies and 87% of brands planning to invest in the category.

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However, more than half of agencies are also happy to include fashion and retail apps as part of their in-app targeting strategy.

Furthermore, playable ad formats (32%), rewarded videos and opt-in (28%) formats are seen as the most effective.

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The findings also mean that in-app inventory will take a higher share of the overall ad spend with in-app inventory accounting for 43% of digital ads budgets, up from 34% this year.

However, just 22% of UK buyers have invested more than 50% of their ad budgets in in-app ads, whilst just 32% include in-app in 50% of their plans.

Similar to advertisers, buyers are turning to games as their predominant choice for in-app advertising.

Source: Business of Apps