Tag Archives: mobile advertising

Minimob exhibits @ G-Star Bussan, South Korea

Minimob will exhibit at G-Star, the annual trade show for the computer and video games industry in 15 – 18 of November 2018.

You will find us at the BTB area on the 1st floor, booth M-19.

Haven’t booked your meeting yet? Send us an email at events@minimob.com and arrange one.

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Brands and agencies are investing more in in-app advertising @ Business of Apps

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The majority of brands (77%) have now asked their agencies to invest in in-app inventory according to a survey by tech company Fyber among ad agencies and brands.

Both UK agencies and advertisers are now spending the majority of their ad budgets on mobile, according to the study.

Among the main reasons for investing in in-app ads, respondents reported the format to be more reliable than mobile web browser ads. A third of respondents also cited improved engagement as a core reason.

At the same time, targeting features are also better for in-app ads and campaign ROI can improve by 41% according to some media agencies and brands.

“Mobile devices are the consumer’s primary means of access to the Internet, and close to 90% of time on mobile devices is spent in apps, so it’s no surprise that the mobile in-app inventory is of growing interest to media buyers and brands,” said Yoni Argaman, SVP for Marketing and Corporate Strategy at Fyber. “It’s gratifying that agencies and brands are reporting better targeting capabilities, an issue that has long stymied ad spend in the channel. And with higher ROI and engagement levels, media buyers now regard in-app inventory as a key conduit to their target audience.”

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Gaming apps lead when it comes to investment return with 60% of respondents finding that both scale and reach were preferable, while 59% also mentioned engagement and prime reason for choosing game apps over others.

78% of brands have already placed ads in game apps and that number is predicted to rise over the next 12 months with 91% of media agencies and 87% of brands planning to invest in the category.

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However, more than half of agencies are also happy to include fashion and retail apps as part of their in-app targeting strategy.

Furthermore, playable ad formats (32%), rewarded videos and opt-in (28%) formats are seen as the most effective.

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The findings also mean that in-app inventory will take a higher share of the overall ad spend with in-app inventory accounting for 43% of digital ads budgets, up from 34% this year.

However, just 22% of UK buyers have invested more than 50% of their ad budgets in in-app ads, whilst just 32% include in-app in 50% of their plans.

Similar to advertisers, buyers are turning to games as their predominant choice for in-app advertising.

Source: Business of Apps

Minimob exhibits @ White Nights Russia, Moscow

Minimob exhibits at White Nights Russia, in Moscow on October 16 – 17 , Congress Park at Radisson Royal  booth S27.

Email us at events@minimob.com to book a meeting with the minimob team!

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Instant Coffee, Noodles & Apps: going back to the bright future for 2017.

IN THINKING about the past year in the mobile advertising industry and its impact on the App Ecosystem, I’m struck by how massively positive the data has proven to be. More especially, since some ‘experts’ have thrown out statements to grab our diminishing attention span such as, “The Death of the Smartphone” and “The Death of Apps“.

Happily for all of us though, App Annie’s recent retrospective report gave some genuine grounding to those of us who believe in a more evolutionary approach – and perhaps, that the App Ecosystem itself has a longer way to go, before it iterates into some kind of ethereal interface we can’t touch or even see.

In fact, the view from the App Economy trenches appears to be the polar opposite of the link-baiting doomsayers and futurists who believe that the “tech” has (somehow independently) overtaken the user on a mass scale. Indeed, App Annie further concludes:

“2017 is set to be another banner year for the app ecosystem. As technology and business models continue to evolve, apps will play an even greater role in transforming, disrupting and creating opportunities for companies and industries both old and new.” This year’s report highlighted the key stats:

  • Worldwide downloads exceeded 90 billion, an increase of more than 13 billion across the iOS App Store and Google Play.
  • Publishers were paid over $35 billion in revenue across the iOS App Store and Google Play, with China leading the pack. When we include third-party Android stores and advertising revenue, the 2016 total amount paid to publishers increases to nearly $89 billion.
  • India has surpassed the US as the #1 country by Google Play downloads, indicating that app marketers need to focus increasingly on this and other hyper-growth markets.

Having read the report end-to-end, I tend to conclude that whilst we are living in an Instant World, be it in getting coffee or noodles or more frequently, digital responses – Consumers expect immediacy in everything. Therefore, app-based services that enable such behaviour, will be around for as long as people need their smartphones to engage with them. Which for the year ahead at least, they still seem to require, every minute of every day, in (almost) every country. The proof? “Total time spent in apps worldwide increased by over 150 billion hours’ year over year, reaching nearly 900 billion hours in 2016.”!

So, changing the way people do this, will likely take more time and yes, it won’t be instant. Therefore, App Annie can confidently predict the future for us, in that “the global revenue opportunity for mobile app publishers is forecast to grow to $189 billion by 2020”.

So, anyway, whilst we all begin to play with messenger chat-bots, instant apps and voice-based Artificial Intelligence (AI), let’s also get back to thinking about the bright future for Apps in 2017.

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Advertising through Minimob – as easy as it gets

Drawing on our years of experience in mobile marketing and after carefully listening to the needs of advertisers, the Minimob team is pleased to announce that advertising has just got its own dashboard. The dashboard for advertising complements the one for monetization, altogether providing an integrated and powerful solution for those looking to buy or sell advertising space. READ MORE

A booming year, but hey, many more gifts are coming down the Chimney!

The mobile advertising industry continues to evolve at rapid pace — even as we close out 2014; it reflects the relentless pursuit of revenue that publishers and developers need; in order to fire their passion, or sustain their businesses, and ideally both. READ MORE