Tag Archives: mobile advertising

Instant Coffee, Noodles & Apps: going back to the bright future for 2017.

IN THINKING about the past year in the mobile advertising industry and its impact on the App Ecosystem, I’m struck by how massively positive the data has proven to be. More especially, since some ‘experts’ have thrown out statements to grab our diminishing attention span such as, “The Death of the Smartphone” and “The Death of Apps“.

Happily for all of us though, App Annie’s recent retrospective report gave some genuine grounding to those of us who believe in a more evolutionary approach – and perhaps, that the App Ecosystem itself has a longer way to go, before it iterates into some kind of ethereal interface we can’t touch or even see.

In fact, the view from the App Economy trenches appears to be the polar opposite of the link-baiting doomsayers and futurists who believe that the “tech” has (somehow independently) overtaken the user on a mass scale. Indeed, App Annie further concludes:

“2017 is set to be another banner year for the app ecosystem. As technology and business models continue to evolve, apps will play an even greater role in transforming, disrupting and creating opportunities for companies and industries both old and new.” This year’s report highlighted the key stats:

  • Worldwide downloads exceeded 90 billion, an increase of more than 13 billion across the iOS App Store and Google Play.
  • Publishers were paid over $35 billion in revenue across the iOS App Store and Google Play, with China leading the pack. When we include third-party Android stores and advertising revenue, the 2016 total amount paid to publishers increases to nearly $89 billion.
  • India has surpassed the US as the #1 country by Google Play downloads, indicating that app marketers need to focus increasingly on this and other hyper-growth markets.

Having read the report end-to-end, I tend to conclude that whilst we are living in an Instant World, be it in getting coffee or noodles or more frequently, digital responses – Consumers expect immediacy in everything. Therefore, app-based services that enable such behaviour, will be around for as long as people need their smartphones to engage with them. Which for the year ahead at least, they still seem to require, every minute of every day, in (almost) every country. The proof? “Total time spent in apps worldwide increased by over 150 billion hours’ year over year, reaching nearly 900 billion hours in 2016.”!

So, changing the way people do this, will likely take more time and yes, it won’t be instant. Therefore, App Annie can confidently predict the future for us, in that “the global revenue opportunity for mobile app publishers is forecast to grow to $189 billion by 2020”.

So, anyway, whilst we all begin to play with messenger chat-bots, instant apps and voice-based Artificial Intelligence (AI), let’s also get back to thinking about the bright future for Apps in 2017.

Apps

More time spent on Apps

Advertising through Minimob – as easy as it gets

Drawing on our years of experience in mobile marketing and after carefully listening to the needs of advertisers, the Minimob team is pleased to announce that advertising has just got its own dashboard. The dashboard for advertising complements the one for monetization, altogether providing an integrated and powerful solution for those looking to buy or sell advertising space. READ MORE

A booming year, but hey, many more gifts are coming down the Chimney!

The mobile advertising industry continues to evolve at rapid pace — even as we close out 2014; it reflects the relentless pursuit of revenue that publishers and developers need; in order to fire their passion, or sustain their businesses, and ideally both. READ MORE

APPquisition: Mixing it up with Minimob at MoMo Singapore

It is fair to say that buzz-words in our business come-and-go, however I do like this one, because it’s something I have co-opted for an upcoming MobileMonday event in Singapore to summarize something really important, namely, the huge shift towards the commercial acquisition of users by App Install advertising. READ MORE

Mary Meeker ‘takeaways’: One + One = US$40 billion for App developers.

For many people, okay, Senior Executives, attending the two-day ‘Code Conference‘ in Rancho Palos Verdes, California, the big names ( such as Nadella, Brin, and err…Paltrow?) kept appearing on stage, thereby justifying the US$6,500 ‘standard fee’ entry ticket (which was already sold out weeks in advance), but in terms of ‘takeaways’ that they could show to the boss – the most important one was soon freely available to everyone online: Mary Meeker. READ MORE

So, what can third-party Advertisers expect from Minimob?

We’ve often blogged about what developers and publishers can do with the ever-expanding range of features and now, the growing audiences available through the Minimob SDK, as such, it seems a fairly good time to ‘check status’ and assess the third-party advertising opportunity.

READ MORE

Introducing payments through PayPal

TPaypal_Logohe option to have PayPal as the preferred method of receiving payments has been added to Minimob. This is something many developers were asking for and we are happy to deliver on that front. Payments through PayPal are currently supported for amounts between 100 and 500 USD.

Striving to improve the user experience and facilitate the payment request process, we have now added the ability to directly request a payment through the platform. Clicking on the “Manage Payments” button (“Balance” page), developers can view a history of past payments, request a new payment or cancel a pending one.

New ad formats, improved features, tools for 100% Google Play compliance

We are happy to announce that a series of new features and functions have been added to Minimob. These changes help you ensure compliance with the new Google Policy and at the same time protect your ability to grow the user base and successfully monetize your apps. Changes include new ad formats and options to further customize the contact policy of your application. READ MORE