Tag Archives: minimob

A booming year, but hey, many more gifts are coming down the Chimney!

The mobile advertising industry continues to evolve at rapid pace — even as we close out 2014; it reflects the relentless pursuit of revenue that publishers and developers need; in order to fire their passion, or sustain their businesses, and ideally both. READ MORE

Events diary: Let the Games begin!

It’s fair to say that InternetQ does get around a bit when it comes to trade shows, and this year has been no different!

Following its highly successful presence at the mother of all mobile conferences, the GSMA’s Mobile World Congress, InternetQ strongly promoted Minimob at ad:tech in Singapore, generating business leads and attracting a new group of direct advertisers to the platform. READ MORE

Profiting from CPI campaigns

The Cost-per-Install (CPI) model is gaining ground as advertisers (developers, ad agencies, etc.) increasingly embrace it to promote mobile apps. Under this model, advertisers will pay a fixed amount only after a user has downloaded and opened the application. Cost certainty and passing on the burden of campaign optimization to the advertising networks drive the model’s increasing popularity. READ MORE

New ad formats, improved features, tools for 100% Google Play compliance

We are happy to announce that a series of new features and functions have been added to Minimob. These changes help you ensure compliance with the new Google Policy and at the same time protect your ability to grow the user base and successfully monetize your apps. Changes include new ad formats and options to further customize the contact policy of your application. READ MORE