Tag Archives: minimob

In-app ads run across a wider range of app categories increase conversions

According to Adobe, smartphones accounted for the majority of digital shopping traffic during the 2018 holiday season with 51% of mCommerce visits from mobile versus 49% on desktop and tablets.

Now, research by programmatic mobile bidding platform Appreciate, has found that advertisers who ran multiple in-app ads across a wider range of app publishers noted a higher number of conversions.

Indeed, campaigns across five to seven app categories generated 45% higher engagement rates than those in one to four app categories.


Minimob attends @ ad:tech New Delhi, India

ad:tech New Delhi is all about what’s trending in the digital ecosystem. An unparalleled marketplace where marketing, technology and media communities come together to share trends, insights, disruptive technology that’s shaping the digital economy. A melting pot of thought leaders, technology innovators, visionaries and techies a like.


Email us at events@minimob.com to book a meeting with the #minimobteam!


72% of marketers favour credible editorial when looking for media ad partners @ The Drum


Credible editorial is the most important factor marketers are looking for in a media partner, according to research from the World Media Group.

The organisation ran an online survey from 5 November to 5 December, which comprised 176 respondents from agencies (48%), media brand studios (37%), advertisers (13%) and consultants (3%).

When selecting their requirements of media partners, credible editorial came top (72%). Quality of audience engagement followed at 65%, then audience profile 63%. Only a fifth were looking for either a ‘renowned content studio’ or a global audience.

The response is not great news for the many media organisations hoping to pull in income by attracting brands to in-house creative consultancies, indicating perhaps that they should instead commit their resources to ensuring top editorial content.

Elsewhere in the research, marketers outlined how they are measuring the success of campaigns run through media partners. In all, 26% of respondents said increased brand awareness was the primary KPI they used to measure their most recent campaign.

This was followed by brand perception (25%). ‘Time spent with content’ came third.

Spend in the area looks set to increase, according to those polled. Content-driven marketing will continue to grow, with 78% of respondents (and 85% of agencies) believing it will boom over the next two years, 18% said it will stabilise and only 5% that it will decline.

On contributions to campaign success, 71% said the story in the content was the most important factor, followed by authenticity (62%) and creative execution (38%). Once the creating is out of the way, the most important variable looked to be matching the environment/platform to the audience 66%.

On campaign failures, respondents blamed insufficient creative (32%), poor strategy (30%) and lack of media support (22%).

The World Media Group is an alliance of publications including The Atlantic, Bloomberg Media Group, The Economist, Forbes, Fortune, National Geographic, Reuters, The New York Times, Time, The Wall Street Journal and The Washington Post.

Alex Delamain, newly appointed president of the World Media Group and senior vice president and head of client sales and services at The Economist, said: “The fact that advertisers and agencies expect investment in content-driven marketing to grow reflects our own experience at the World Media Awards where we have seen a rise in the number and quality of entries we receive every year. But what is really interesting is that they are recognising the impact of quality journalism on content campaigns.

“This sentiment matches independent research carried out by Moat last year which confirmed that readers display higher attention levels when viewing content within a trusted editorial environment.”

Source: The Drum

Minimob exhibits @ Affiliate World Asia Bangkok, Thailand

Happening bi-annually in Asia and in Europe, Affiliate World is the largest affiliate marketing mastermind you’ll ever experience. More than 3,000 of the top performance marketing professionals from around the globe attend for enhanced networking opportunities and above all, key takeaways to increase profits.

Minimob exhibits in AWA Bangkok on the 5th and 6th of December, booth A39.

Our global team will be there!

Book a meeting by emailing events@minimob.com!


Reminder; Minimob exhibits @ Madrid Mobile Summits, Spain

Spain and Mobile go side by side, as Spain is one of the most significant players in Europe concerning mobile, with the number of growing mobile and mobile advertising companies to be rising. The home of all the biggest international and Spanish brands, advertisers and publishers is Madrid.

Minimob is attending the MMS on November the 13th.

If you want to be a part too ask us for the discount code to get 40€ discount on all tickets.

Email us at  events@minimob.com to arrange a meeting with our team!


Minimob @ ad;tech Mumbai, India

ad:tech is the original industry authority for marketing and media technology, where marketing, technology and media communities assemble to share new ways of thinking, build strong partnerships, and define new strategies to compete in an ever-changing marketplace.

minimob is going to be present for the 10th edition of ad:tech in India at JW Marriott Sahar Mumbai.

Arrange your meeting via email at events@minimob.com!



Minimob exhibits @ G-Star Bussan, South Korea

Minimob will exhibit at G-Star, the annual trade show for the computer and video games industry in 15 – 18 of November 2018.

You will find us at the BTB area on the 1st floor, booth M-19.

Haven’t booked your meeting yet? Send us an email at events@minimob.com and arrange one.


Google+ social network closes for the public, will remain open for businesses @ Business of Apps


Google’s failed Facebook challenger, Google+, has been closed to the public after a security bug left user data open to hackers; but Google will revamp the service for businesses.

Google says around 500,000 users were affected by the bug, while a report from The Wall Street Journal claims the company knew about the bug in March, but chose not to inform the public.

Google says the breach was not serious enough to inform its users, and that none of the none of the data requisites had been met. However, the WSJ report says Google was concerned over a scandal to rival Facebook’s involvement with Cambridge Analytica.

In a blog post, Google writes:

“We discovered and immediately patched this bug in March 2018. We believe it occurred after launch as a result of the API’s interaction with a subsequent Google+ code change. We found no evidence that any developer was aware of this bug, or abusing the API, and we found no evidence that any Profile data was misused.”

The task of shutting down Google+ will take 10 months and is scheduled to be complete in August 2019. Google will start letting users know how to download their data soon. However, it will keep the enterprise side of Google+ active for businesses, and will launch new features around this soon.

Source: Business of Apps

Setting up in Singapore: why you should choose the city state for your APAC base @ The Drum

We find out why creative businesses are choosing to set up base in Singapore, and about the challenges being mounted by Asia’s other creative hubs.

The Asia Pacific market promises the advertising and media industry some of the strongest growth projections globally. On a country-by-country basis however, few provide the scale for truly localized offerings. The hub model is therefore the primary tool for networks, brands, suppliers and even publishers to make the region work for them and to create relevance out of small local teams while scaling this up by using core markets as headquarters.

We speak to leaders of creative businesses in Singapore about how they plot their businesses in Asia Pacific, and how this might change.

Why choose Singapore?

Tobias Wilson, chief executive, APD Singapore

We didn’t choose the Singapore hub, the Singapore hub chose us. In short, the place made it almost impossible not to set up here. Apart from the financial incentives (which anyone can do), proximity is a huge reason to hub out of Singapore. Also, if you need to attract regional talent then you need to go beyond the money… I’m talking about things like safety, convenience, cleanliness and infrastructure. Singapore simply can’t be beaten in those areas.

Valerie Cheng, chief creative officer, Havas Southeast Asia

Being one of the most modern cities in the world, with amazing support from the government through the Economic Development Board of Singapore and initiatives like Smart Nation, which is a government mandate to be a smart city by 2020, many major brands such as GSK and P&G have located their regional and global teams here. It is therefore necessary for our regional and global teams to be based where our clients are.

Caspar Schlickum, chief executive for Asia Pacific, Wunderman

It wasn’t necessarily a ‘choice’ we made. After extensive analysis of the alternatives, it happened organically over the years. But it’s a logical place to be. Many of our regional clients are here and there is a depth and breadth of talent that is hard to find elsewhere. And, of course, geographically it is easy to get to the rest of the region. Having said that, we wouldn’t be closed to the idea of having people with regional responsibilities based in other parts of the region. We just happen not to right now.

How does having a ‘hub’ office in Singapore help or hinder creativity?

Valerie Cheng, chief creative officer, Havas Southeast Asia

For many brands, Asia is the growth opportunity, and talent that is constantly exposed to such diverse cultures is more likely to create more considerate and inclusive ideas that will work in key markets around Singapore. Also, with more international talent from various countries in one place, unexpected seeds of ideas emerge, thus lending itself to fresher approaches and executions.

Tobias Wilson, chief executive, APD Singapore

My two business partners, who I’ve worked with here for nearly 10 years, are two of the absolute best creative minds in the business. Sadly, however, they’re the exception and not the rule. The art and culture scene is definitely growing and there are some amazing creatives here, but if you looked at a metric such as ‘creatives per capita’ against a place like Thailand, it wouldn’t be pretty. It’s changing though, and that’s awesome.

Katie Ewer, strategy director for Asia Pacific, JKR

It’s too easy to sit behind a desk and moan about Singapore’s lack of creative talent or characterize its efficiency as sterility. The whole industry needs to spend less time at our desks. We need to get out there and find creativity in unexpected places. All agencies have a responsibility to foster and be part of a creative culture in Singapore. The industry is what we make it.

Caspar Schlickum, chief executive for Asia Pacific, Wunderman

I think creativity is largely local. There is no such thing as a ‘regional’ consumer to the brands we work with, including the regional ones that are ultimately trying to engage with people in local markets. In my view, regional hubs exist for one reason only: to help the markets be as good as they can be. Creative is no different.

What is the future of Singapore as a regional hub?

John Hadfield, chief executive, BBH Asia Pacific

For Singapore to continue to be an Asian, even global, hub, it needs to provide the conditions for continued industry growth: continued client-side demand for world-class strategy, creativity and origination, and the availability of fantastic talent and associated creative services. There are, of course, pressures on all of these factors. Also, Singapore is acting as a global ‘petri dish’ through its publicly stated objective to be the world’s first smart city. And the most exciting thing is the emergence of a new generation of creative talent that are pursuing their passions, rather than conforming to generational norms.

Valerie Cheng, chief creative officer, Havas Southeast Asia

While most countries have a rich history that gives a strong identity, Singapore is extremely young in comparison, with no historical ‘baggage’ to hold it back. In fact, if there were an image of Singapore, I would liken it to a highly successful startup company. The pace and energy to constantly move forward is reflected in people’s work ethic and mindset. It has a ‘never-good-enough’ approach to life and business that naturally forces it to progress. If the government and company leaders continue to champion new thinking and provide the right training for its people, it will remain a perfect place for businesses to call home.

Caspar Schlickum, chief executive for Asia Pacific, Wunderman

In many ways Singapore is going through a difficult time, but, for all the reasons already mentioned, it is still the best place to base a regional business in Asia Pacific. Singapore has always been very business-friendly, with a very open and welcoming outlook to the world. As China opens up there is some threat that Singapore may be under pressure, especially given the sheer scale of the Chinese market.

Shufen Goh, principal, R3

I see a future where creativity and technology merge. Singapore has a strong foundation in STEM education and should be able to leverage that to its advantage. Primary-school kids are learning to code and AI and machine learning is already being used. We need people who know how to apply them to drive creativity at scale.

What other markets are challenging the city’s hub status, in Particular when it comes to creativity?

Valerie Cheng, chief creative officer, Havas Southeast Asia

As it proves to be the beacon of innovation with the likes of Alibaba, Tencent and WeChat, China could be the one to watch if it gets a few other factors in place. Japan and Australia meanwhile have always been lighthouses for creativity. If global businesses start to base themselves in Australia, it will be a tough competitor to match with the quality of creative thinking and production capability it has. We are also seeing interesting work from Thailand and the Philippines, but with their strong local heritage and their choice of first language being more native, it makes for amazing locally relevant work that does not travel beyond its shores.

Shufen Goh, principal, R3

We believe China to be the most creative market – not in terms of awards won or creativity judged in the traditional sense, but the sheer creativity in its approach to solving and circumventing problems and riding on opportunities, ethically or not. But it’s in an ecosystem of its own. Small can be powerful in today’s world, where speed and agility sometimes matter more than scale. Singapore should be thinking about unseating London or New York as hubs, and not just other Asian threats.

Tobias Wilson, chief executive, APD Singapore

Thailand has some phenomenal creatives and just a really cool approach to creativity. As far as challenging as a hub, I can’t see anyone in the near future coming close to Singapore. When design and dental graduates here get the same applause and encouragement from their families, we’ll know we’ve made it.

Source: The Drum