In-app ads run across a wider range of app categories increase conversions

2019-05-29T20:15:15+03:00April 3rd, 2019|Articles, Market-insights|

According to Adobe, smartphones accounted for the majority of digital shopping traffic during the 2018 holiday season with 51% of mCommerce visits from mobile versus 49% on desktop and tablets. Now, research by programmatic mobile bidding platform Appreciate, has [...]

Minimob attends @ ad:tech New Delhi, India

2019-05-29T20:16:56+03:00March 13th, 2019|Announcements, Events|

ad:tech New Delhi is all about what’s trending in the digital ecosystem. An unparalleled marketplace where marketing, technology and media communities come together to share trends, insights, disruptive technology that’s shaping the digital economy. A melting pot of [...]

72% of marketers favour credible editorial when looking for media ad partners @ The Drum

2019-05-29T20:22:31+03:00January 10th, 2019|Articles, Case-studies|

  Credible editorial is the most important factor marketers are looking for in a media partner, according to research from the World Media Group. The organisation ran an online survey from 5 November to 5 December, which comprised [...]

Minimob exhibits @ Affiliate World Asia Bangkok, Thailand

2019-05-29T20:23:58+03:00November 21st, 2018|Announcements, Events|

Happening bi-annually in Asia and in Europe, Affiliate World is the largest affiliate marketing mastermind you’ll ever experience. More than 3,000 of the top performance marketing professionals from around the globe attend for enhanced networking opportunities and above [...]

Reminder; Minimob exhibits @ Madrid Mobile Summits, Spain

2019-05-30T11:42:50+03:00November 9th, 2018|Announcements, Events, Reminders|

Spain and Mobile go side by side, as Spain is one of the most significant players in Europe concerning mobile, with the number of growing mobile and mobile advertising companies to be rising. The home of all the [...]

Google+ social network closes for the public, will remain open for businesses @ Business of Apps

2019-05-29T20:26:18+03:00October 9th, 2018|Best-practices, Integrations, Market-insights|

  Google’s failed Facebook challenger, Google+, has been closed to the public after a security bug left user data open to hackers; but Google will revamp the service for businesses. Google says around 500,000 users were affected by [...]

Setting up in Singapore: why you should choose the city state for your APAC base @ The Drum

2019-05-29T20:32:25+03:00October 4th, 2018|Articles, Market-insights|

We find out why creative businesses are choosing to set up base in Singapore, and about the challenges being mounted by Asia’s other creative hubs. The Asia Pacific market promises the advertising and media industry some of the strongest [...]