Tag Archives: minimob

Set your audience in motion with Video Ads

Enriching its monetization capabilities, Minimob now supports serving video ads directly to mobile devices. A whole new section has been introduced under Minimob’s Monetization dashboard, which enables app owners and developers to display video ads through their apps. At the Video Ads section, app developers and publishers can add their apps and specify how to fill the advertising space that they have allocated within each app. Integration of an app with the Minimob platform is practically just embedding a few lines of code along with a JavaScript ad tag to the app. READ MORE

minimob in China: the bigger, the better!

It was a propitious return visit to Beijing, and the sprawling Chinese National Convention Centre (CNCC) for Minimob — having originally launched its marketing platform for developers there at GMIC in 2013. Yet, how much has changed, both for Minimob — and the China smartphone market as a whole! On this occasion, Minimob is now a private company with specific Chinese-speaking staff (eponymously entitled the China business Group, or CBG) which has been tasked with engaging the vast – and commercially compelling Chinese App market.minimob_GMIC_2016_pic

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More visibility and transparency? Done!

Minimob now supports GAID for Android devices and IDFA/IFA for iOS devices, which enable accurate control over tracking and targeting while circumventing privacy concerns for mobile device users (GAID and IDFA/IFM are the unique, user-specific, anonymous and resettable identifiers for advertising purposes that have been established by Android and Apple, respectively). In addition, as it has become a rather common practice for affiliates to assign unique ids to each of their traffic sources, Minimob has recently been equipped with the ability to collect such information from our supply side affiliates, and utilize it. READ MORE

A booming year, but hey, many more gifts are coming down the Chimney!

The mobile advertising industry continues to evolve at rapid pace — even as we close out 2014; it reflects the relentless pursuit of revenue that publishers and developers need; in order to fire their passion, or sustain their businesses, and ideally both. READ MORE

Events diary: Let the Games begin!

It’s fair to say that InternetQ does get around a bit when it comes to trade shows, and this year has been no different!

Following its highly successful presence at the mother of all mobile conferences, the GSMA’s Mobile World Congress, InternetQ strongly promoted Minimob at ad:tech in Singapore, generating business leads and attracting a new group of direct advertisers to the platform. READ MORE

Profiting from CPI campaigns

The Cost-per-Install (CPI) model is gaining ground as advertisers (developers, ad agencies, etc.) increasingly embrace it to promote mobile apps. Under this model, advertisers will pay a fixed amount only after a user has downloaded and opened the application. Cost certainty and passing on the burden of campaign optimization to the advertising networks drive the model’s increasing popularity. READ MORE