Happening bi-annually in Asia and in Europe, Affiliate World is the largest affiliate marketing mastermind you’ll ever experience. More than 3,000 of the top performance marketing professionals from around the globe attend for enhanced networking opportunities and above all, key takeaways to increase profits.
Minimob exhibits in AWA Bangkok on the 5th and 6th of December, booth A39.
Spain and Mobile go side by side, as Spain is one of the most significant players in Europe concerning mobile, with the number of growing mobile and mobile advertising companies to be rising. The home of all the biggest international and Spanish brands, advertisers and publishers is Madrid.
Minimob is attending the MMS on November the 13th.
If you want to be a part too ask us for the discount code to get 40€ discount on all tickets.
ad:tech is the original industry authority for marketing and media technology, where marketing, technology and media communities assemble to share new ways of thinking, build strong partnerships, and define new strategies to compete in an ever-changing marketplace.
minimob is going to be present for the 10th edition of ad:tech in India at JW Marriott Sahar Mumbai.
With 55% of total mobile publisher revenue generated from ads, app developers are increasingly looking to continued growth in mobile publisher revenue.
The report looked at top mobile game developers (90%), with a minority making non-gaming apps (18%) who were surveyed throughout EMEA (40%), followed by 34% in North America, 22% in APAC, and 4% in LATAM are finding revenue resources primarily from ads.
Outside of advertising, publishers are far more likely to make money through direct in-app purchases than they are from paid installs or subscriptions. In fact, in-app purchases was the single greatest individual revenue contributor cited, driving 39% of total publisher revenue.
Top publishers weigh in on mobile monetization and user engagement
A vast majority of publishers (87%) reportedly feel that rewarded video ad placements provide a positive user experience and in-app purchases was the single greatest individual revenue contributor cited, driving 39% of total publisher revenue.
The next most favorable ad units were those that are well-integrated (native), short in duration (interstitial display), engaging (playable), or modest in stature (banner display). The least favorable ads were those that auto-played before (preroll) or amongst (in-feed) content.
When asked which monetization methods were most effective, publishers reported that rewarded video ads, in-app purchase systems, and interstitial video were all highly effective. As these methods account for a majority of publisher revenue and also rank well with respect to the user experience, this sentiment was not all too surprising.
The most popular engagement methods used by publishers were achievements, push notifications, value exchange ad integrations, and in-app events. This suggests that users must be rewarded and reminded while content must be refreshed.