Leveraging The Power of Mobile App Retargeting
Have you ever found yourself download an app for a specific reason, maybe because you saw an ad, an offer, or a had a use in mind that drove the download but only ended up using it once [...]
App marketers are only slowly adopting in-app header bidding technologies despite proven advantages @ Business of Apps
Just 31% of app marketers are utilizing in-app header bidding solutions, whilst the majority (57%) is still using waterfall-based systems where ad opportunities are presented to advertisers in sequential order. However, waterfalls tend to come with a [...]