App marketers are only slowly adopting in-app header bidding technologies despite proven advantages @ Business of Apps

2019-05-29T20:27:21+03:00October 5th, 2018|Articles, Best-practices, Market-insights|

  Just 31% of app marketers are utilizing in-app header bidding solutions, whilst the majority (57%) is still using waterfall-based systems where ad opportunities are presented to advertisers in sequential order. However, waterfalls tend to come with a [...]