The past couple of months minimob has helped its clients on user acquisition, app monetization and performance marketing optimization. At the same time its expert teams have been around the globe, attending conferences, business meetings and trade shows and keeping up with their uninterrupted presence in all major events of the mobile advertising industry.
At the end of April, minimob exhibited at the Global Mobile Internet Conference(GMIC) in Beijing -booth J10- for yet another year, generating business leads and attracting a new group of direct advertisers and publishers to the platform.
It was a propitious return visit to Beijing, and the sprawling Chinese National Convention Centre (CNCC) for Minimob — having originally launched its marketing platform for developers there at GMIC in 2013. Yet, how much has changed, both for Minimob — and the China smartphone market as a whole! On this occasion, Minimob is now a private company with specific Chinese-speaking staff (eponymously entitled the China business Group, or CBG) which has been tasked with engaging the vast – and commercially compelling Chinese App market.