How can Covid-19 Affect Your Digital Business?

2020-04-20T16:35:02+03:00March 26th, 2020|Articles, Best-practices, Home, How-to, Market-insights|

By now, you would have heard about COVID-19. For the first time in history, the world has seen a pandemic that has affected literally every corner of the globe. The sad reality is that it is spreading quickly, [...]

Google+ social network closes for the public, will remain open for businesses @ Business of Apps

2019-05-29T20:26:18+03:00October 9th, 2018|Best-practices, Integrations, Market-insights|

  Google’s failed Facebook challenger, Google+, has been closed to the public after a security bug left user data open to hackers; but Google will revamp the service for businesses. Google says around 500,000 users were affected by [...]

App marketers are only slowly adopting in-app header bidding technologies despite proven advantages @ Business of Apps

2019-05-29T20:27:21+03:00October 5th, 2018|Articles, Best-practices, Market-insights|

  Just 31% of app marketers are utilizing in-app header bidding solutions, whilst the majority (57%) is still using waterfall-based systems where ad opportunities are presented to advertisers in sequential order. However, waterfalls tend to come with a [...]