Tag Archives: #business

Google+ social network closes for the public, will remain open for businesses @ Business of Apps

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Google’s failed Facebook challenger, Google+, has been closed to the public after a security bug left user data open to hackers; but Google will revamp the service for businesses.

Google says around 500,000 users were affected by the bug, while a report from The Wall Street Journal claims the company knew about the bug in March, but chose not to inform the public.

Google says the breach was not serious enough to inform its users, and that none of the none of the data requisites had been met. However, the WSJ report says Google was concerned over a scandal to rival Facebook’s involvement with Cambridge Analytica.

In a blog post, Google writes:

“We discovered and immediately patched this bug in March 2018. We believe it occurred after launch as a result of the API’s interaction with a subsequent Google+ code change. We found no evidence that any developer was aware of this bug, or abusing the API, and we found no evidence that any Profile data was misused.”

The task of shutting down Google+ will take 10 months and is scheduled to be complete in August 2019. Google will start letting users know how to download their data soon. However, it will keep the enterprise side of Google+ active for businesses, and will launch new features around this soon.

Source: Business of Apps

App marketers are only slowly adopting in-app header bidding technologies despite proven advantages @ Business of Apps

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Just 31% of app marketers are utilizing in-app header bidding solutions, whilst the majority (57%) is still using waterfall-based systems where ad opportunities are presented to advertisers in sequential order.

However, waterfalls tend to come with a range of issues including latency and high costs which render them less effective than in-app header bidding.inmobi1

Indeed, the latest survey by InMobi highlights that by using waterfalls ad revenues tend to remain the same for 32% of respondents, whilst 24% did not even track their performance.

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Another 43% said they used real-time bidding strategies, signalling a move away from waterfalls over time.

According to the new InMobi survey, 52% of app marketers said they currently had a mediation partner.

However, among the reasons why waterfalls have survived this long is because app publishers aren’t aware of the alternatives. 40% of marketers said they had a limited or moderate understanding of in-app header bidding. Another 59% of respondents believe that header bidding is not advanced enough just yet to resolve issues related to waterfalls.

However, a limited understanding (31%) and implementation issues (23%) were the core reasons for preventing publishers from adopting in-app header bidding solutions.

inmobi3Among those who did utilize in-app header bidding solutions, 36% had seen their revenues improve, whilst 49% were expecting to see gains over the coming 12 months.

In addition, 38% said it reduced latency, whilst 37% found the technology to provide better transparency on impressions and bids.

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The survey also noted that publishers were now using in-app header bidding for banner ads (67%), interstitial ads (52%) and videos (47%) among other types.

When it comes to finding the right in-app header bidding partner, brand safety ranks as a top priority for 39% of respondents, followed by transparent auction dynamics (19%).

Despite in-app header bidding holding much promise, InMobi expects it may still take a while for the technology to catch on.

Source: Business of Apps