User Acquisition (UA): Tips and tricks
Do you have the plan, the team and the dream for a digital innovation? You are probably missing something if you can’t achieve what you aimed for and that may be on UA. Get your head in the [...]
Do you have the plan, the team and the dream for a digital innovation? You are probably missing something if you can’t achieve what you aimed for and that may be on UA. Get your head in the [...]
Just 31% of app marketers are utilizing in-app header bidding solutions, whilst the majority (57%) is still using waterfall-based systems where ad opportunities are presented to advertisers in sequential order. However, waterfalls tend to come with a [...]
For several years, digital innovator Maurice Freedman and his team had been developing a practice to help companies find an efficient way to transform their business, building a proven model for commercializing innovation. Here, Freedman breaks down the process [...]