In-app ads run across a wider range of app categories increase conversions

2019-05-29T20:15:15+03:00April 3rd, 2019|Articles, Market-insights|

According to Adobe, smartphones accounted for the majority of digital shopping traffic during the 2018 holiday season with 51% of mCommerce visits from mobile versus 49% on desktop and tablets. Now, research by programmatic mobile bidding platform Appreciate, has [...]

Reminder; Minimob exhibits @ Madrid Mobile Summits, Spain

2019-05-30T11:42:50+03:00November 9th, 2018|Announcements, Events, Reminders|

Spain and Mobile go side by side, as Spain is one of the most significant players in Europe concerning mobile, with the number of growing mobile and mobile advertising companies to be rising. The home of all the [...]

Consumers are now using twice as many retail apps as they did a year ago @ Business of Apps

2019-05-30T12:35:21+03:00October 3rd, 2018|Articles, Case-studies, Market-insights|

  App installations appear to be picking up as smartphone users now have double the number of apps installed than they did in the previous year. According to data from financial services firm Synchrony, the average user installed four [...]

Advertising generates more than half of revenue sources for mobile app developers @ The Drum

2019-05-30T14:12:00+03:00October 1st, 2018|Articles|

With 55% of total mobile publisher revenue generated from ads, app developers are increasingly looking to continued growth in mobile publisher revenue. The report looked at top mobile game developers (90%), with a minority making non-gaming apps (18%) who were [...]

Instant Coffee, Noodles & Apps: going back to the bright future for 2017.

2019-05-30T16:14:13+03:00January 19th, 2017|Market-insights, Uncategorized|

IN THINKING about the past year in the mobile advertising industry and its impact on the App Ecosystem, I'm struck by how massively positive the data has proven to be. More especially, since some ‘experts’ have thrown out statements [...]