Leveraging The Power of Mobile App Retargeting
Have you ever found yourself download an app for a specific reason, maybe because you saw an ad, an offer, or a had a use in mind that drove the download but only ended up using it once [...]
App Marketing in 2020: Acquisition vs. Retention
Hello fellow app marketers, look! We have made it. It is 2020, not just another year, but a new decade that unfolds. The last 10 years have been remarkable for app marketing, with 2019 setting some precedence to [...]
Minimob sponsors @ POCKET GAMER Connects, Seattle Washington, US
Pocket Gamer Connects Seattle May 13 - 14, 2019 features a mixture of main and mini-tracks focusing on key issues core to the mobile games industry. Minimob is a Track Sponsor and gives the opportunity to someone to [...]
Minimob is sponsoring @ MAU19, Las Vegas
Mobile Apps Unlocked (MAU) is Grow.co’s flagship summit for user acquisition and retention professionals and brands. Last year, 400 of the top mobile brands gathered for the only event of its kind - actionable content and world class [...]
Consumers are now using twice as many retail apps as they did a year ago @ Business of Apps
App installations appear to be picking up as smartphone users now have double the number of apps installed than they did in the previous year. According to data from financial services firm Synchrony, the average user installed four [...]
Advertising generates more than half of revenue sources for mobile app developers @ The Drum
With 55% of total mobile publisher revenue generated from ads, app developers are increasingly looking to continued growth in mobile publisher revenue. The report looked at top mobile game developers (90%), with a minority making non-gaming apps (18%) who were [...]