Tag Archives: App Installs

A booming year, but hey, many more gifts are coming down the Chimney!

The mobile advertising industry continues to evolve at rapid pace — even as we close out 2014; it reflects the relentless pursuit of revenue that publishers and developers need; in order to fire their passion, or sustain their businesses, and ideally both. READ MORE

APPquisition: Mixing it up with Minimob at MoMo Singapore

It is fair to say that buzz-words in our business come-and-go, however I do like this one, because it’s something I have co-opted for an upcoming MobileMonday event in Singapore to summarize something really important, namely, the huge shift towards the commercial acquisition of users by App Install advertising. READ MORE