Brands and agencies are investing more in in-app advertising @ Business of Apps

2019-05-29T20:28:47+03:00October 24th, 2018|Articles, Case-studies, Market-insights|

  The majority of brands (77%) have now asked their agencies to invest in in-app inventory according to a survey by tech company Fyber among ad agencies and brands. Both UK agencies and advertisers are now spending the [...]

A booming year, but hey, many more gifts are coming down the Chimney!

2019-05-30T16:41:55+03:00November 28th, 2014|Market-insights|

The mobile advertising industry continues to evolve at rapid pace — even as we close out 2014; it reflects the relentless pursuit of revenue that publishers and developers need; in order to fire their passion, or sustain their [...]