Brands and agencies are investing more in in-app advertising @ Business of Apps

2019-05-29T20:28:47+03:00October 24th, 2018|Articles, Case-studies, Market-insights|

  The majority of brands (77%) have now asked their agencies to invest in in-app inventory according to a survey by tech company Fyber among ad agencies and brands. Both UK agencies and advertisers are now spending the [...]

minimob Plugs Its Users Into The “Internet of Money”

2019-05-30T14:35:06+03:00January 11th, 2018|Announcements|

Performance advertising pioneer minimob takes the lead in accepting cryptocurrency to facilitate users who might wish to pay for their mobile advertising campaigns using Bitcoins or many other virtual currencies. Publishers and developers working in the smartphone-driven mobile app [...]

Instant Coffee, Noodles & Apps: going back to the bright future for 2017.

2019-05-30T16:14:13+03:00January 19th, 2017|Market-insights, Uncategorized|

IN THINKING about the past year in the mobile advertising industry and its impact on the App Ecosystem, I'm struck by how massively positive the data has proven to be. More especially, since some ‘experts’ have thrown out statements [...]