minimob @ Tech Open Air, Berlin

From July 11 to July 14, the top players from tech, commerce and media ecosystem joined Europe’s leading interdisciplinary technology festival, at Berlin. Among 20,000 attendees, there have been dozens of high-ranking executives from the companies at the forefront of technology. And, more than 500 of the world’s top investors and partners from over 100 VCs headed to Berlin for TOA.

toa_minimob_blog

Minimob Team didn’t miss the chance to join and attend many interesting events such as the Viessmann future presentation of the household and how Mobile Apps can support the way of life on that.

READ MORE

minimob @Postback, Seattle

The war for tech talent in Seattle is still on and the city lives and breaths the growth of mobile-related businesses, including mobile marketing agencies, e-commerce and m-commerce giants, game publishers and more.

In the heart of the ’emerald city’, at the Marion Oliver McGaw Hall, Tune hosted on July 20th and 21st its annual Postback event, welcoming a thousand influencers and leaders of the mobile marketing ecosystem. postback blog

Minimob’s team was onsite alongside the elite of the mobile advertising industry and enjoyed all aspects of this gathering; from the grand opening with the opera song delivered by Tune’s CEO, Peter Hamilton, to the impressive closing chat on stage between Peter and Apple’s VP of Advertising Platforms, Todd Teresi.  READ MORE

minimob exhibits @China Joy

Oh, what a joy! Minimob heads to Shanghai for yet another year to exhibit at the groundbreaking event of the gaming world in China; China Joy.

The China Digital Entertainment Expo & Conference is a digital entertainment expo held annually in Shanghai, China, and it is considered to be the largest gaming and digital entertainment exhibition held in Asia. On July 27-29 over 325,000 visitors and 60,000 trade visitors will mingle around 140,000 sq.m. of exhibition and venue areas.ChinaJoy_2017_blog
The countdown has started with only eighteen days for the opening. Prepare yourselves and email us at events@minimob.com to book a meeting with our team. Booth #B336 at Hall W3 BtoB.

See you in Shanghai! 你好(Nǐ hǎo)

From East to West, minimob attends events worldwide!

The past couple of months minimob has helped its clients on user acquisition, app monetization and performance marketing optimization. At the same time its expert teams have been around the globe, attending conferences, business meetings and trade shows and keeping up with their uninterrupted presence in all major events of the mobile advertising industry.

At the end of April, minimob exhibited at the Global Mobile Internet Conference (GMIC) in Beijing -booth J10- for yet another year, generating business leads and attracting a new group of direct advertisers and publishers to the platform.GMICBeijing2017_blog_506x253

READ MORE

minimob exhibited @ad:tech India

minimob launched its official India presence at 7th anniversary of the ad:tech series in the country that took place on 9 and 10 March in New Delhi.

adtechIndia_2017_blogminimob’s brand new team of mobile marketing experts in the region is ready to help you out with any questions. Feel free to reach us at events@minimob.com 

minimob exhibits @MWC

Are you a publisher or advertiser visiting this year’s Mobile World Congress in Barcelona? Do you have a keen APPetite?

Then visit our minimob stand #8.1I40 right at the center of the App Planet and find out how you can get the biggest slice of P.I.E. with minimob’s ‘post-install-events’ platform!

MWC_2017_blogHaven’t booked your meeting with minimob’s team yet? Email us at events@minimob.com or just pass by our stand. See you onsite!

Instant Coffee, Noodles & Apps: going back to the bright future for 2017.

IN THINKING about the past year in the mobile advertising industry and its impact on the App Ecosystem, I’m struck by how massively positive the data has proven to be. More especially, since some ‘experts’ have thrown out statements to grab our diminishing attention span such as, “The Death of the Smartphone” and “The Death of Apps“.

Happily for all of us though, App Annie’s recent retrospective report gave some genuine grounding to those of us who believe in a more evolutionary approach – and perhaps, that the App Ecosystem itself has a longer way to go, before it iterates into some kind of ethereal interface we can’t touch or even see.

In fact, the view from the App Economy trenches appears to be the polar opposite of the link-baiting doomsayers and futurists who believe that the “tech” has (somehow independently) overtaken the user on a mass scale. Indeed, App Annie further concludes:

“2017 is set to be another banner year for the app ecosystem. As technology and business models continue to evolve, apps will play an even greater role in transforming, disrupting and creating opportunities for companies and industries both old and new.” This year’s report highlighted the key stats:

  • Worldwide downloads exceeded 90 billion, an increase of more than 13 billion across the iOS App Store and Google Play.
  • Publishers were paid over $35 billion in revenue across the iOS App Store and Google Play, with China leading the pack. When we include third-party Android stores and advertising revenue, the 2016 total amount paid to publishers increases to nearly $89 billion.
  • India has surpassed the US as the #1 country by Google Play downloads, indicating that app marketers need to focus increasingly on this and other hyper-growth markets.

Having read the report end-to-end, I tend to conclude that whilst we are living in an Instant World, be it in getting coffee or noodles or more frequently, digital responses – Consumers expect immediacy in everything. Therefore, app-based services that enable such behaviour, will be around for as long as people need their smartphones to engage with them. Which for the year ahead at least, they still seem to require, every minute of every day, in (almost) every country. The proof? “Total time spent in apps worldwide increased by over 150 billion hours’ year over year, reaching nearly 900 billion hours in 2016.”!

So, changing the way people do this, will likely take more time and yes, it won’t be instant. Therefore, App Annie can confidently predict the future for us, in that “the global revenue opportunity for mobile app publishers is forecast to grow to $189 billion by 2020”.

So, anyway, whilst we all begin to play with messenger chat-bots, instant apps and voice-based Artificial Intelligence (AI), let’s also get back to thinking about the bright future for Apps in 2017.

Apps

More time spent on Apps