Category Archives: market-insights

Minecraft

Massive Multiplayer Mobile Madness? Roger that!

Sometimes, it is nice to pause and reflect on events that you have attended, and perhaps think more deeply about the impact certain innovations (in this case) within the game industry, might be having on us all. Yet, there was none of that in Shanghai, infact reliving the event leaves me with only one mental state; that of being smashed over the head with a virtual sledgehammer, like a scene from ‘Who Framed Roger Rabbit.’
In all my years of attending conferences, I have rarely seen the kind of consumer fervour witnessed at the Shanghai New International Expo Centre (SNIEC). The facility itself covers some 300,000 square meters of indoor and outdoor exhibition space, which is spread across 17 exhibition halls. It actually took me two hours to walk from one end of the show to the other. But believe me, it’s worth the wander!
ChinaJoy‘ is short-form for the China Digital Entertainment Expo & Conference and it showcases online and mobile games, hardware products (related to entertainment) and is effectively ‘split’ between consumers and trade visitors.
Each hall opened up a vast treasure trove of giant gaming brand names and their respective crazy character live shows — that focused the mind on the plain fact that the Chinese game companies have a truly massive scale, the likes of which some Western markets might find it hard to comprehend. The China ‘stands’ themselves which dominated the landscape, arose more like mini villages, but were often (not surprisingly) way bigger than their Western counterparts.
This year, according to Official Data just released, the number of ChinaJoy visitors reached 325,452, which exceeds the levels recorded in 2015 (272,900 attendees) an increase of nearly 20 percent! During the exhibition, game companies aggressively showcased more than 400 game products, in which over 50 games were ‘first release’, and importantly, half of those were VR games. On the biggest day, in terms of consumers, Saturday (30th July) hit an incredible 108,000 visitors including nearly 80,000 members of the general (fee paying) public.
As I walked, somewhat agog, through the packed crowds, hall after hall of entertainment unfolded – many bedecked with TV and movie stars, plus hosts of local celebrities – as well as immense multi-screened theatre stages, along with specially constructed e-sports arenas, all of which wonderfully assaulted the senses. Indeed NikoPartners (a provider of market intelligence covering the games industry in Asia) wryly commented: “Chinese gamer’s are enamored with live game platforms to watch eSports online. Some of the larger platforms took part in ChinaJoy, including Longzhu, Douyu, ACFUN, and Bilibili. There were lines of more than 300 people waiting 2 hours, just for the chance to meet a famous online anchor or commentator. Douyu reported that they had 200,000 visitors to their booth, which had 300 anchors & commentators for consumers to meet in person.”
At one point, the relative tranquility of a Minecraft ‘walk through’ on the Xbox stand that featured pagoda’s, ornate waterways, Chinese decorations and even fluttering butterflies; almost made time stand still. Just as, on the other end of the spectrum, I was left squarely transfixed by the Minecraft zombie troupe that managed to knock-out a juddering dance routine to Michael Jackson’s Thriller.
Whilst Virtual Reality was everywhere and certainly the main source of excitement for the consumers trying out different hardware, the launch of two mobile games revealed at ChinaJoy also generated some media hype; in particular the Legend of Mir, MMORPG mobile (using the new Unreal Engine 4). Plus Final Fantasy Type-0 which is a MMORPG for mobile devices, and will be released in China first later this year.
It is fair to say, that the Chinese game fan goes ‘all in’ on this one, and the number of character costumes for Cosplay is quite an entertaining sight all by itself. Something wryly noted in this Asiasmack blog when a female Cosplay character turned out to be a convincing male model! At ChinaJoy, ordinary folk can become instant camera magnets for the media (who themselves are there by the thousands each day looking for stories). But no matter, the Cosplayers stride around the auditorium simply pretending to be ‘virtually’ famous.
Attaching your mobile device to a particular VR-worthy headset may well seem overly clunky at this moment in time; but short of installing a massive 360-degree rotating rig in your house, it’s the easiest way for today’s game-playing generation to get thrust into virtual reality, and the appetite was definitely there for all to see in what was, a scorching hot Shanghai.

A booming year, but hey, many more gifts are coming down the Chimney!

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What the Hack? The rise of fast money for smart code!

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APPquisition: Mixing it up with Minimob at MoMo Singapore

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Google Swipes the Headlines in Developer Conference Battle!

For developers, it’s always worth thumbing-through major announcements, trends and more especially, the particular media feedback generated from those big Stateside developer conferences; namely Apple’s WWDC and Google’s IO — which has just been held at the iconic Moscone West Convention Center in San Francisco (June 25–26). READ MORE

Mary Meeker ‘takeaways’: One + One = US$40 billion for App developers.

For many people, okay, Senior Executives, attending the two-day ‘Code Conference‘ in Rancho Palos Verdes, California, the big names ( such as Nadella, Brin, and err…Paltrow?) kept appearing on stage, thereby justifying the US$6,500 ‘standard fee’ entry ticket (which was already sold out weeks in advance), but in terms of ‘takeaways’ that they could show to the boss – the most important one was soon freely available to everyone online: Mary Meeker. READ MORE

So, what can third-party Advertisers expect from Minimob?

We’ve often blogged about what developers and publishers can do with the ever-expanding range of features and now, the growing audiences available through the Minimob SDK, as such, it seems a fairly good time to ‘check status’ and assess the third-party advertising opportunity.

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