Category Archives: Integrations

Google+ social network closes for the public, will remain open for businesses @ Business of Apps

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Google’s failed Facebook challenger, Google+, has been closed to the public after a security bug left user data open to hackers; but Google will revamp the service for businesses.

Google says around 500,000 users were affected by the bug, while a report from The Wall Street Journal claims the company knew about the bug in March, but chose not to inform the public.

Google says the breach was not serious enough to inform its users, and that none of the none of the data requisites had been met. However, the WSJ report says Google was concerned over a scandal to rival Facebook’s involvement with Cambridge Analytica.

In a blog post, Google writes:

“We discovered and immediately patched this bug in March 2018. We believe it occurred after launch as a result of the API’s interaction with a subsequent Google+ code change. We found no evidence that any developer was aware of this bug, or abusing the API, and we found no evidence that any Profile data was misused.”

The task of shutting down Google+ will take 10 months and is scheduled to be complete in August 2019. Google will start letting users know how to download their data soon. However, it will keep the enterprise side of Google+ active for businesses, and will launch new features around this soon.

Source: Business of Apps

Set your audience in motion with Video Ads

Enriching its monetization capabilities, Minimob now supports serving video ads directly to mobile devices. A whole new section has been introduced under Minimob’s Monetization dashboard, which enables app owners and developers to display video ads through their apps. At the Video Ads section, app developers and publishers can add their apps and specify how to fill the advertising space that they have allocated within each app. Integration of an app with the Minimob platform is practically just embedding a few lines of code along with a JavaScript ad tag to the app. READ MORE

More visibility and transparency? Done!

Minimob now supports GAID for Android devices and IDFA/IFA for iOS devices, which enable accurate control over tracking and targeting while circumventing privacy concerns for mobile device users (GAID and IDFA/IFM are the unique, user-specific, anonymous and resettable identifiers for advertising purposes that have been established by Android and Apple, respectively). In addition, as it has become a rather common practice for affiliates to assign unique ids to each of their traffic sources, Minimob has recently been equipped with the ability to collect such information from our supply side affiliates, and utilize it. READ MORE

SDK update: support for the Google Advertiser ID

As you may already know, Google has announced that starting 1 August 2014 use of the Advertising ID will be mandatory for any advertising purposes in all updates and new apps distributed through Google Play. Detailed information can be found in the Advertising ID page.

An updated version of the Minimob SDK in compliance with this requirement is already available. Make sure to integrate the updated SDK in any new apps and updates you are about to submit to Google Play after August 1.

For any questions or concerns, please contact Minimob Support.

One package name, many app stores, different ad policies

Many developers use a different package name for each store where their app is available for download. This makes it easier to track app performance and respond to changes in the advertising and distribution policies of each app store. However, this is not always the case and there are many who prefer the simplicity of having the same package name for an app regardless of source. READ MORE