Category Archives: best-practices

Great news for Advertisers with Bitcoin Wallets

Minimob now accepts bitcoin payments. So, if you wish to fund your campaigns using bitcoins, that’s all right with us!

Make sure you are logged in the Minimob platform and then head for the Billing menu at the Advertise dashboard. Under the New Payment section, you’ll notice that it now includes bitcoin as a payment method. To make a payment using bitcoins, just click on the bitcoin logo. At the popup that will be displayed, enter the amount you wish to transfer from your bitcoin wallet. The corresponding credits are automatically calculated (based on the current exchange rate) and displayed. To proceed, select Request Payment Details and follow the onscreen instructions for completing the payment. If you have Bitcoin Wallet on your smartphone, you can speed up the process by scanning the QR code that is presented.

That’s it! Your Minimob account is promptly credited with the amount you specified and your campaigns can now run using the credits from the bitcoins that you transferred.

Set your audience in motion with Video Ads

Enriching its monetization capabilities, Minimob now supports serving video ads directly to mobile devices. A whole new section has been introduced under Minimob’s Monetization dashboard, which enables app owners and developers to display video ads through their apps. At the Video Ads section, app developers and publishers can add their apps and specify how to fill the advertising space that they have allocated within each app. Integration of an app with the Minimob platform is practically just embedding a few lines of code along with a JavaScript ad tag to the app. READ MORE

More visibility and transparency? Done!

Minimob now supports GAID for Android devices and IDFA/IFA for iOS devices, which enable accurate control over tracking and targeting while circumventing privacy concerns for mobile device users (GAID and IDFA/IFM are the unique, user-specific, anonymous and resettable identifiers for advertising purposes that have been established by Android and Apple, respectively). In addition, as it has become a rather common practice for affiliates to assign unique ids to each of their traffic sources, Minimob has recently been equipped with the ability to collect such information from our supply side affiliates, and utilize it. READ MORE

One package name, many app stores, different ad policies

Many developers use a different package name for each store where their app is available for download. This makes it easier to track app performance and respond to changes in the advertising and distribution policies of each app store. However, this is not always the case and there are many who prefer the simplicity of having the same package name for an app regardless of source. READ MORE

The Tao of Push, going with the flow…

The Social Networking world we inhabit minute-by-minute appears to be a little confused at present, for example displaying its Yin-Yang relationship with the topic of Push Notifications.

Certainly if twitter is anything to go by, a quick search on the keyword [Push Notifications] throws-up quite a mix of feedback or dare we say “emotions”, feelings that developers would do well to pay attention to when thinking about their contact policy. READ MORE

When Push Comes to Shove, Use Best Practice

THEY SAY there are two sides to every story and true enough, it look’s like there are some different plot lines developing in the fast-evolving world of “push notifications”.

Now, as illustrious a journal as the Harvard Business Review recently issued a blog-post entitled “Don’t Let Mobile Apps Get Pushy” by Richard Ting — which has created a foment of response and extended the debate for those pioneering the PUSH industry. READ MORE