Category Archives: announcements

minimob Plugs Its Users Into The “Internet of Money”

BTC shop till!

minimob now accepts more than 70 cryptocurrencies as payment.

Performance advertising pioneer minimob takes the lead in accepting cryptocurrency to facilitate users who might wish to pay for their mobile advertising campaigns using Bitcoins or many other virtual currencies.

Publishers and developers working in the smartphone-driven mobile app business, have long been innovating to find the best ways to engage and commercialise their IP across the app ecosystem. Now, mobile user acquisition platform minimob, enables them to leverage their first-mover capability by using cryptocurrency to pay for campaigns. Minimob has plugged its users into the crypto-craze by formally accepting as many as 75 ‘coins’ and/or tokens as currency (comparable to US dollars) which can be used to pay for advertising and acquisition campaigns.

minimob’s platform focuses purely on results and thereby enables a user’s interactions on apps to be both bid (and accounted) for, in a variety of meaningful ways. Paying for services with cryptocurrency also offers additional benefits for advertisers, many of whom will have profited from the long-term rise in value of their crypto holdings.

Some of the most popular coins that can be used to make payment are: Bitcoin, Litecoin, Bitcoin Cash, Dash, Decred, Dogecoin, Ether, GameCredits, MaidSafeCoin, Namecoin, Nexus, NXT, Qtum, Steem, Waves, NEM known as XEM, Monero (XMR) and Zcash.

Great news for Advertisers with Bitcoin Wallets

Minimob now accepts bitcoin payments. So, if you wish to fund your campaigns using bitcoins, that’s all right with us!

Make sure you are logged in the Minimob platform and then head for the Billing menu at the Advertise dashboard. Under the New Payment section, you’ll notice that it now includes bitcoin as a payment method. To make a payment using bitcoins, just click on the bitcoin logo. At the popup that will be displayed, enter the amount you wish to transfer from your bitcoin wallet. The corresponding credits are automatically calculated (based on the current exchange rate) and displayed. To proceed, select Request Payment Details and follow the onscreen instructions for completing the payment. If you have Bitcoin Wallet on your smartphone, you can speed up the process by scanning the QR code that is presented.

That’s it! Your Minimob account is promptly credited with the amount you specified and your campaigns can now run using the credits from the bitcoins that you transferred.

Set your audience in motion with Video Ads

Enriching its monetization capabilities, Minimob now supports serving video ads directly to mobile devices. A whole new section has been introduced under Minimob’s Monetization dashboard, which enables app owners and developers to display video ads through their apps. At the Video Ads section, app developers and publishers can add their apps and specify how to fill the advertising space that they have allocated within each app. Integration of an app with the Minimob platform is practically just embedding a few lines of code along with a JavaScript ad tag to the app. READ MORE

minimob in China: the bigger, the better!

It was a propitious return visit to Beijing, and the sprawling Chinese National Convention Centre (CNCC) for Minimob — having originally launched its marketing platform for developers there at GMIC in 2013. Yet, how much has changed, both for Minimob — and the China smartphone market as a whole! On this occasion, Minimob is now a private company with specific Chinese-speaking staff (eponymously entitled the China business Group, or CBG) which has been tasked with engaging the vast – and commercially compelling Chinese App market.minimob_GMIC_2016_pic

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More visibility and transparency? Done!

Minimob now supports GAID for Android devices and IDFA/IFA for iOS devices, which enable accurate control over tracking and targeting while circumventing privacy concerns for mobile device users (GAID and IDFA/IFM are the unique, user-specific, anonymous and resettable identifiers for advertising purposes that have been established by Android and Apple, respectively). In addition, as it has become a rather common practice for affiliates to assign unique ids to each of their traffic sources, Minimob has recently been equipped with the ability to collect such information from our supply side affiliates, and utilize it. READ MORE

Advertising through Minimob – as easy as it gets

Drawing on our years of experience in mobile marketing and after carefully listening to the needs of advertisers, the Minimob team is pleased to announce that advertising has just got its own dashboard. The dashboard for advertising complements the one for monetization, altogether providing an integrated and powerful solution for those looking to buy or sell advertising space. READ MORE