Author Archives: Events

Events

About Events

Minimob's event team is enthusiastic about tracking new industry events and exhibitions which attract the interest of mobile-marketing and gaming-related communities across the world.

Minimob attends @ PG Connects: The mobile games awards 2019

mga2019-logo-stacked-onlight-1000px-rx145The Mobile Game Awards aims to celebrate the best work done in 2018 by companies all across the mobile games ecosystem to help grow and improve our amazing $50 billion industry.

Naturally the game developers themselves are center stage, but there’s a wide network of companies and services providing tools, data, and support to make it all possible – and all of these will get their deserved time in the limelight.

Which is why PG Connects will be unveiling a total of 15 awards at a gala VIP evening in London’s BAFTA 195 Piccadilly venue on 22 January and promoting the shortlisted awards entries extensively before then across media, social media, and mailing lists.

Minimob will be coming on board as a partner of the event and gets to be associated  with the crème-de-la-crème of the industry, gaining extensive exposure before, during, and after the VIP event.

 

Minimob attends @ POCKET GAMER Connects & POCKET GAMER Mobile Games Awards, London UK

Pocket Gamer Connects in London, UK  and Pocket Gamer Mobile Games Awards on the 21st, 22nd and 23rd of January brings together representatives of key players from across the ecosystem – the marketplaces, the triple-A publishers, the indie developers, the tool makers and the analysts.

Minimob is attending both and meetings are being booked already.

Hurry up and book yours at  events@minimob.com!

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72% of marketers favour credible editorial when looking for media ad partners @ The Drum

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Credible editorial is the most important factor marketers are looking for in a media partner, according to research from the World Media Group.

The organisation ran an online survey from 5 November to 5 December, which comprised 176 respondents from agencies (48%), media brand studios (37%), advertisers (13%) and consultants (3%).

When selecting their requirements of media partners, credible editorial came top (72%). Quality of audience engagement followed at 65%, then audience profile 63%. Only a fifth were looking for either a ‘renowned content studio’ or a global audience.

The response is not great news for the many media organisations hoping to pull in income by attracting brands to in-house creative consultancies, indicating perhaps that they should instead commit their resources to ensuring top editorial content.

Elsewhere in the research, marketers outlined how they are measuring the success of campaigns run through media partners. In all, 26% of respondents said increased brand awareness was the primary KPI they used to measure their most recent campaign.

This was followed by brand perception (25%). ‘Time spent with content’ came third.

Spend in the area looks set to increase, according to those polled. Content-driven marketing will continue to grow, with 78% of respondents (and 85% of agencies) believing it will boom over the next two years, 18% said it will stabilise and only 5% that it will decline.

On contributions to campaign success, 71% said the story in the content was the most important factor, followed by authenticity (62%) and creative execution (38%). Once the creating is out of the way, the most important variable looked to be matching the environment/platform to the audience 66%.

On campaign failures, respondents blamed insufficient creative (32%), poor strategy (30%) and lack of media support (22%).

The World Media Group is an alliance of publications including The Atlantic, Bloomberg Media Group, The Economist, Forbes, Fortune, National Geographic, Reuters, The New York Times, Time, The Wall Street Journal and The Washington Post.

Alex Delamain, newly appointed president of the World Media Group and senior vice president and head of client sales and services at The Economist, said: “The fact that advertisers and agencies expect investment in content-driven marketing to grow reflects our own experience at the World Media Awards where we have seen a rise in the number and quality of entries we receive every year. But what is really interesting is that they are recognising the impact of quality journalism on content campaigns.

“This sentiment matches independent research carried out by Moat last year which confirmed that readers display higher attention levels when viewing content within a trusted editorial environment.”

Source: The Drum

Minimob attends @ Affiliate Summit West, Las Vegas

More than 6.000 high-level decision makers will gather at Paris, Las Vegas on 6th, 7th and 8th of January for the performance marketing industry’s premier global event  Affiliate Summit West 2019 and they are comprised of online publishers, influencers, media owners, traffic sources, advertisers, global brands, networks, technology firms, agencies, and other solution providers.

They come from over 80 countries looking for new connections, innovative visions, cutting-edge technologies, and to get a better understanding of how the best businesses are leveraging them to grow and improve their bottom line.

Minimob is going to demonstrate solutions and build face-to-face partnerships.

Arrange your meeting at events@minimob.com!

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Minimob exhibits @ Affiliate World Asia Bangkok, Thailand

Happening bi-annually in Asia and in Europe, Affiliate World is the largest affiliate marketing mastermind you’ll ever experience. More than 3,000 of the top performance marketing professionals from around the globe attend for enhanced networking opportunities and above all, key takeaways to increase profits.

Minimob exhibits in AWA Bangkok on the 5th and 6th of December, booth A39.

Our global team will be there!

Book a meeting by emailing events@minimob.com!

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Reminder; Minimob exhibits @ Madrid Mobile Summits, Spain

Spain and Mobile go side by side, as Spain is one of the most significant players in Europe concerning mobile, with the number of growing mobile and mobile advertising companies to be rising. The home of all the biggest international and Spanish brands, advertisers and publishers is Madrid.

Minimob is attending the MMS on November the 13th.

If you want to be a part too ask us for the discount code to get 40€ discount on all tickets.

Email us at  events@minimob.com to arrange a meeting with our team!

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Minimob @ ad;tech Mumbai, India

ad:tech is the original industry authority for marketing and media technology, where marketing, technology and media communities assemble to share new ways of thinking, build strong partnerships, and define new strategies to compete in an ever-changing marketplace.

minimob is going to be present for the 10th edition of ad:tech in India at JW Marriott Sahar Mumbai.

Arrange your meeting via email at events@minimob.com!

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Minimob exhibits @ G-Star Bussan, South Korea

Minimob will exhibit at G-Star, the annual trade show for the computer and video games industry in 15 – 18 of November 2018.

You will find us at the BTB area on the 1st floor, booth M-19.

Haven’t booked your meeting yet? Send us an email at events@minimob.com and arrange one.

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Brands and agencies are investing more in in-app advertising @ Business of Apps

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The majority of brands (77%) have now asked their agencies to invest in in-app inventory according to a survey by tech company Fyber among ad agencies and brands.

Both UK agencies and advertisers are now spending the majority of their ad budgets on mobile, according to the study.

Among the main reasons for investing in in-app ads, respondents reported the format to be more reliable than mobile web browser ads. A third of respondents also cited improved engagement as a core reason.

At the same time, targeting features are also better for in-app ads and campaign ROI can improve by 41% according to some media agencies and brands.

“Mobile devices are the consumer’s primary means of access to the Internet, and close to 90% of time on mobile devices is spent in apps, so it’s no surprise that the mobile in-app inventory is of growing interest to media buyers and brands,” said Yoni Argaman, SVP for Marketing and Corporate Strategy at Fyber. “It’s gratifying that agencies and brands are reporting better targeting capabilities, an issue that has long stymied ad spend in the channel. And with higher ROI and engagement levels, media buyers now regard in-app inventory as a key conduit to their target audience.”

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Gaming apps lead when it comes to investment return with 60% of respondents finding that both scale and reach were preferable, while 59% also mentioned engagement and prime reason for choosing game apps over others.

78% of brands have already placed ads in game apps and that number is predicted to rise over the next 12 months with 91% of media agencies and 87% of brands planning to invest in the category.

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However, more than half of agencies are also happy to include fashion and retail apps as part of their in-app targeting strategy.

Furthermore, playable ad formats (32%), rewarded videos and opt-in (28%) formats are seen as the most effective.

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The findings also mean that in-app inventory will take a higher share of the overall ad spend with in-app inventory accounting for 43% of digital ads budgets, up from 34% this year.

However, just 22% of UK buyers have invested more than 50% of their ad budgets in in-app ads, whilst just 32% include in-app in 50% of their plans.

Similar to advertisers, buyers are turning to games as their predominant choice for in-app advertising.

Source: Business of Apps