Author Archives: Events

Events

About Events

Minimob's event team is enthusiastic about tracking new industry events and exhibitions which attract the interest of mobile-marketing and gaming-related communities across the world.

Minimob attends @ ad:tech New Delhi, India

ad:tech New Delhi is all about what’s trending in the digital ecosystem. An unparalleled marketplace where marketing, technology and media communities come together to share trends, insights, disruptive technology that’s shaping the digital economy. A melting pot of thought leaders, technology innovators, visionaries and techies a like.

  • DISCOVER WHATS TRENDING IN THE DIGITAL ECOSYSTEM
  • NETWORK WITH PEOPLE WHO MATTER
  • GROW YOUR BUSINESS

Email us at events@minimob.com to book a meeting with the #minimobteam!

AdTech-NewDelhi_2019_linkedin_792x528_2x

Minimob attends @ Digital Games Conference, Dubai

Digital Games Conference in Dubai is the leading Conference & Exhibition for the Middle east and Africa region Games Industry. Its 3rd edition will be taking place on the 5th & 6th of March 2019 in Dubai, UAE.

DGC is both industry and community oriented , bringing together developers and publishers , as well as companies servicing the games industry, It is the best platform for International Games Companies to access and tap into the great potential of the region and its 300+ Million Gamers.

It offers the opportunity to launch titles, sponsor, exhibit, attend as a delegates and participate in matchmaking B2B meetings.

Email us at  events@minimob.com to arrange your meeting today!

DGC-Dubai_2019_linkedin_792x528_2x

Minimob attends @ MWC Barcelona, Spain

MWC Barcelona (formerly Mobile World Congress) is the largest mobile event in the world, bringing together the latest innovations and leading-edge technology from more than 2,400 leading companies, with a highly-rated conference program assembling today’s visionaries to explore the hottest topics influencing the industry.

The event also features extensive learning opportunities from dozens of partner-led programs, GSMA seminars, summits and more. Everything you need to know about the industry, today and beyond, can be found here.

With over 107,000 key decision-makers expected to attend, #MWC19 promises to expand your professional network and help you achieve your goals.

The minimob team will be there at 25th to 28th of February to chat with. Book your meetings at events@minimob.com!

MWC_2019_linkedin_792x528_2x

Minimob exhibits @ White Nights Conference Berlin, Germany

The White Nights Conference is an international business conference for game industry with the content across mobile, PC, console, web, AR and VR. The White Nights events attract influential game industry professionals and take place three times a year. Every year more than 4,000 visitors altogether attend the conference.

Minimob team will be waiting for you at booth S23 on the 12th and 13th of February, at the InterContinental Hotel in Berlin Germany to talk mobile.

Hurry up and book your meeting with our team at events@minimob.com!

WN_berlin_2019_linkedin_792x528_2x

 

Minimob attends @ London Affiliate Conference, UK

The London Affiliate Conference is taking place on the 6th – 9th February 2019 at ExCeL, London. LAC 2019 will attract over 5,200 delegates to London for four days of networking and learning. Returning to London for it’s 13th year in a row, LAC 2019 will prove to be the biggest edition yet.

Minimob is already booking meetings at events@minimob.com!

Have you booked yours?

LAC-London-2019_linkedin_792x528_2x

Minimob attends @ PG Connects: The mobile games awards 2019

mga2019-logo-stacked-onlight-1000px-rx145The Mobile Game Awards aims to celebrate the best work done in 2018 by companies all across the mobile games ecosystem to help grow and improve our amazing $50 billion industry.

Naturally the game developers themselves are center stage, but there’s a wide network of companies and services providing tools, data, and support to make it all possible – and all of these will get their deserved time in the limelight.

Which is why PG Connects will be unveiling a total of 15 awards at a gala VIP evening in London’s BAFTA 195 Piccadilly venue on 22 January and promoting the shortlisted awards entries extensively before then across media, social media, and mailing lists.

Minimob will be coming on board as a partner of the event and gets to be associated  with the crème-de-la-crème of the industry, gaining extensive exposure before, during, and after the VIP event.

 

Minimob attends @ POCKET GAMER Connects & POCKET GAMER Mobile Games Awards, London UK

Pocket Gamer Connects in London, UK  and Pocket Gamer Mobile Games Awards on the 21st, 22nd and 23rd of January brings together representatives of key players from across the ecosystem – the marketplaces, the triple-A publishers, the indie developers, the tool makers and the analysts.

Minimob is attending both and meetings are being booked already.

Hurry up and book yours at  events@minimob.com!

PG_connects2019_linkedin_792x528_2x

72% of marketers favour credible editorial when looking for media ad partners @ The Drum

s3-news-tmp-980-rawpixel-778723-unsplash_1--2x1--940

Credible editorial is the most important factor marketers are looking for in a media partner, according to research from the World Media Group.

The organisation ran an online survey from 5 November to 5 December, which comprised 176 respondents from agencies (48%), media brand studios (37%), advertisers (13%) and consultants (3%).

When selecting their requirements of media partners, credible editorial came top (72%). Quality of audience engagement followed at 65%, then audience profile 63%. Only a fifth were looking for either a ‘renowned content studio’ or a global audience.

The response is not great news for the many media organisations hoping to pull in income by attracting brands to in-house creative consultancies, indicating perhaps that they should instead commit their resources to ensuring top editorial content.

Elsewhere in the research, marketers outlined how they are measuring the success of campaigns run through media partners. In all, 26% of respondents said increased brand awareness was the primary KPI they used to measure their most recent campaign.

This was followed by brand perception (25%). ‘Time spent with content’ came third.

Spend in the area looks set to increase, according to those polled. Content-driven marketing will continue to grow, with 78% of respondents (and 85% of agencies) believing it will boom over the next two years, 18% said it will stabilise and only 5% that it will decline.

On contributions to campaign success, 71% said the story in the content was the most important factor, followed by authenticity (62%) and creative execution (38%). Once the creating is out of the way, the most important variable looked to be matching the environment/platform to the audience 66%.

On campaign failures, respondents blamed insufficient creative (32%), poor strategy (30%) and lack of media support (22%).

The World Media Group is an alliance of publications including The Atlantic, Bloomberg Media Group, The Economist, Forbes, Fortune, National Geographic, Reuters, The New York Times, Time, The Wall Street Journal and The Washington Post.

Alex Delamain, newly appointed president of the World Media Group and senior vice president and head of client sales and services at The Economist, said: “The fact that advertisers and agencies expect investment in content-driven marketing to grow reflects our own experience at the World Media Awards where we have seen a rise in the number and quality of entries we receive every year. But what is really interesting is that they are recognising the impact of quality journalism on content campaigns.

“This sentiment matches independent research carried out by Moat last year which confirmed that readers display higher attention levels when viewing content within a trusted editorial environment.”

Source: The Drum

Minimob attends @ Affiliate Summit West, Las Vegas

More than 6.000 high-level decision makers will gather at Paris, Las Vegas on 6th, 7th and 8th of January for the performance marketing industry’s premier global event  Affiliate Summit West 2019 and they are comprised of online publishers, influencers, media owners, traffic sources, advertisers, global brands, networks, technology firms, agencies, and other solution providers.

They come from over 80 countries looking for new connections, innovative visions, cutting-edge technologies, and to get a better understanding of how the best businesses are leveraging them to grow and improve their bottom line.

Minimob is going to demonstrate solutions and build face-to-face partnerships.

Arrange your meeting at events@minimob.com!

ASW_LasVegas2019_linkedin_792x528_2x