It is fair to say that buzz-words in our business come-and-go, however I do like this one, because it’s something I have co-opted for an upcoming MobileMonday event in Singapore to summarize something really important, namely, the huge shift towards the commercial acquisition of users by App Install advertising. READ MORE
For developers, it’s always worth thumbing-through major announcements, trends and more especially, the particular media feedback generated from those big Stateside developer conferences; namely Apple’s WWDC and Google’s IO — which has just been held at the iconic Moscone West Convention Center in San Francisco (June 25–26). READ MORE
For many people, okay, Senior Executives, attending the two-day ‘Code Conference‘ in Rancho Palos Verdes, California, the big names ( such as Nadella, Brin, and err…Paltrow?) kept appearing on stage, thereby justifying the US$6,500 ‘standard fee’ entry ticket (which was already sold out weeks in advance), but in terms of ‘takeaways’ that they could show to the boss – the most important one was soon freely available to everyone online: Mary Meeker. READ MORE
We’ve often blogged about what developers and publishers can do with the ever-expanding range of features and now, the growing audiences available through the Minimob SDK, as such, it seems a fairly good time to ‘check status’ and assess the third-party advertising opportunity.
Headlines grow big as App installs bring in Cash.
To say their might be a Gold Rush underway, would be a mild understatement, given the massive spotlight suddenly turned onto mobile app installs and game-driven advertising by the behemoths of the industry; namely, Facebook, Google and even more recently, Twitter. READ MORE
All around the globe, publishers and developers will soon have the chance to meet with – and discuss the benefits of – using one of the World’s fastest growing Push Notification platforms, namely Minimob.com.
Firstly, InternetQ representatives will be on hand at the Mobile Marketing Association Forum (MMAF) in Singapore on August 22nd & 23rd at the Pan Pacific Hotel. Officially, InternetQ will be speaking on the topic of Social Entertainment & hosting a Panel on the impact of social networks on TV, but just come along and say hi! if you are planning to be there. READ MORE
The Social Networking world we inhabit minute-by-minute appears to be a little confused at present, for example displaying its Yin-Yang relationship with the topic of Push Notifications.
Certainly if twitter is anything to go by, a quick search on the keyword [Push Notifications] throws-up quite a mix of feedback or dare we say “emotions”, feelings that developers would do well to pay attention to when thinking about their contact policy. READ MORE
It’s been a heady couple of months since the official launch of the Minimob.com Push Notification platform was made to developers and publishers worldwide – and what is essentially a controlled “private communication network” that works solely for the developers benefit – has grown incredibly quickly. READ MORE
THEY SAY there are two sides to every story and true enough, it look’s like there are some different plot lines developing in the fast-evolving world of “push notifications”.
Now, as illustrious a journal as the Harvard Business Review recently issued a blog-post entitled “Don’t Let Mobile Apps Get Pushy” by Richard Ting — which has created a foment of response and extended the debate for those pioneering the PUSH industry. READ MORE
It came as a bit of a shock, but the more I looked into Mobile Advertising, the more things didn’t seem to add-up right? Especially in terms of effectiveness and the often astonishing figures being bandied about by industry watchers and ad networks alike (you know, $20 billion here, $5.3 billion there). Yet, getting to witness these figures seemed anything but simple. READ MORE